Smart-Hub

JUNE 11, 2024

In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers. The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Smart-Hub

JUNE 17, 2024

For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds. Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences.

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Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers. Yahoo Ad Tech.

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Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

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Smart-Hub

FEBRUARY 12, 2024

Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. Additionally, they allow advertisers to deliver more valuable information to their audiences. Alternatively, ads can appear in the corner of the page and follow users while scrolling.

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Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

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Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. In this guide, we will dive into the nuances of precision targeting and provide you with some ideas on what features to equip your ad exchange with.

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Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.

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Ad Monsters

MAY 19, 2023

Open Internet media companies and their ad tech counterparts are caught between the short-term financial obligation to contribute to bidstream bloat and the long-term financial goal of transitioning to two-sided marketplaces that unlock privileged data access. Of course, achieving this equilibrium is no simple task.

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The Ad Tech Blog

APRIL 23, 2024

By analyzing vast amounts of data and recognizing patterns that may indicate suspicious activity, ML models can preemptively alert businesses to potential threats, safeguarding both the brand and its audience. Integrating these data sources provides a holistic view of the advertising landscape, enabling more accurate threat detection.

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Digiday

DECEMBER 19, 2022

The company’s strategy splits into three core areas: creating access to ad dollars and audiences for Black-owned media businesses; providing infrastructure — such as Group Black’s own ad exchange — for those businesses; and investing in growing Black-owned media businesses. Group Black’s ad tech stack.

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Smart-Hub

JANUARY 30, 2024

Fallacies can be very effective, but mostly in the short run, while for publishers, displaying such ads can lead to serious consequences. In this article, we will tell you more about different types of fallacies used in advertising and explain why and how you should care about them as an owner of an ad exchange.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. Build Your Profitable Ad Exchange Business With Us!

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Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. It is a backbone of retargeting advertising where advertisers to can remarket the desired audience to promote their products and services.

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AdExchanger

AUGUST 16, 2022

Back To The Scoreboard Ad tech is revisiting panels. Amazon Prime, which has exclusive airing rights to the NFL’s “Thursday Night Football,” signed a three-year deal with Nielsen on Tuesday to do audience measurement for. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Smart-Hub

JULY 3, 2023

Today, businesses are increasingly turning to programmatic audio advertising as a powerful tool to effectively reach their target audiences and drive meaningful results. These include precise audience targeting based on listening habits and preferences, as well as the unique ability to deliver personalized and immersive experiences.

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Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

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Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

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Digiday

JUNE 14, 2022

Common mobile ad formats such as interstitial creative and rewarded video are more widespread in this genre than in premium console or PC games. It’s snacky content; you have two to five minutes on a metro, or in between meetings, or wherever,” said Vaibhav Odhekar, COO of the mobile gaming ad tech company POKKT.

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Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. million media budget.

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AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The primary aim is to reach specific audiences more directly and at scale. The website sends the user’s information and the available ad space details to an ad exchange.

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Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. For ad exchange owners, this is crucial as well. What Are First-Party Cookies? and COPPA standards.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

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Smart-Hub

OCTOBER 16, 2023

The bottom line is that the real advantage of smart algorithms is seen in their ability to precisely tailor advertising messages to the interests of the target audience. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.

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VideoWeek

NOVEMBER 18, 2022

Microsoft Brings Video Ads to Audience Network. Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand. Video can be bought on a cost per mille, cost per view, or cost per click basis.

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Smart-Hub

NOVEMBER 29, 2023

Incrementality Testing To understand the real impact of CTV campaigns, optimize their performance, and ensure proper budget allocation, implement incrementality testing, which implies comparing exposed and unexposed audiences. It can help you identify households that were exposed to your ads across both connected and linear TV.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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VideoWeek

JUNE 16, 2023

Google Could be Forced to Sell Ad Tech Business in EU Investigation The European Commission this week found that Google has potentially breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business.

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Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

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OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. If you follow us with any kind of regularity, you know we have been at the forefront of ad-tech innovation since our founding in 2008. This post explains the value that OA Access provides retailers and data owners who wish to monetize their data.

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