VideoWeek
NOVEMBER 16, 2023
UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. ITV has leaned heavily into advanced targeting and measurement capabilities for ads run on ITVX, its newly rebranded streaming service.
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Ad Monsters
OCTOBER 20, 2022
Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. We provide a stable identifier for people who do audience targeting, frequency capping and measurement to use at greater scale and fidelity.
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Yes (in most cases).
Brid.tv
JANUARY 5, 2024
It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting.
Adtelligent
JULY 1, 2020
Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.
Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. The support felt in the community was palpable, especially in the Ad-tech WhatsApp group chat organised by JobsInAdtech.com.
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