Ad Tech Audience First-Party Cookies Retargeting 
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. ITV has leaned heavily into advanced targeting and measurement capabilities for ads run on ITVX, its newly rebranded streaming service.
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Retargeting.
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Adtelligent
JULY 1, 2020
Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-party cookies’ lifetime. The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes.
Ad Monsters
NOVEMBER 16, 2022
It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . This is another source of rich first-party data.
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
Single Grain
JUNE 25, 2021
The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. Web-based retargeting campaigns.
Monetize More
FEBRUARY 7, 2023
First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit.
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