Ad network Ad Tech Audience First-Party Cookies 
Brid.tv
JANUARY 5, 2024
It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting.
Lemonads
OCTOBER 5, 2021
But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.
Single Grain
JUNE 25, 2021
The Federated Learning of Cohorts is an API (“Application Programming Interfaces,” which is a type of software interface that connects computers or computer programs) based on an algorithm that points the browser user to various audiences who display similar browser behaviors and interests. Attributing ad views to conversions.
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