VideoWeek

JUNE 1, 2023

This identifier connects users across different touchpoints using nine different identifiers: email, phone number, name, postal address, browser activity, IP address, device data, first-party cookies, and third-party cookies.

Audience 52

Audience First-Party Cookies Cookies Retargeting 52

Ad Monsters

OCTOBER 20, 2022

Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. We’re an infrastructure for ad tech and MarTech to build on top of and our role is to create identifiers. .

Audience 85

Audience Cookies First-Party Cookies Ad Tech 85

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

VideoWeek

JUNE 20, 2022

While third-party cookies are being deprecated anyway, first-party cookies will still play a significant role in ads personalisation and measurement – and in the UK publishers will be able to drop these cookies more freely in the future. Theoretically, this is a big difference for the UK.

Cookies 64

Cookies First-Party Cookies Pop-Up Banner 64

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? .

Cookies 82

Cookies Viewability Click Through Rate Food 82

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 95

Cookies First-Party Cookies Ad Tech Audience 95

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Lemonads

OCTOBER 5, 2021

But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Single Grain

JUNE 25, 2021

The first and most obvious strategy is to adapt current advertising processes to fit within the confines of the Google Privacy Sandbox. FLoC and interest-based advertising: According to Google , ads using FLoC can see around 95% of the conversions per dollar spent in comparison to current ad models.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Brid.tv

JUNE 28, 2023

Behavioral Targeting in the Post-Cookie Era With the third-party cookie phase-out underway, advertisers see contextual targeting ( ad serving based on website page content) and consent-driven data (first-party cookies collected directly from website and app visitors) as plausible alternatives.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Monetize More

NOVEMBER 15, 2022

Since we move closer to a cookieless future, ever wondered what’s the best solution to target users independent of third-party data? Universal ID first came out 5 years ago as a universal cookie aggregation tool and a third-party tracking alternative. UID2 tokens are stored as first-party cookies on the user’s browser.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. Table of contents.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Third party cookies and first-party cookies can only track users on the web, so identity solutions trump them with this benefit. What can I use instead of cookies?

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52