Ad Tech Audience Data Management Platform First-Party Cookies 
Adtelligent
JULY 1, 2020
The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. And, first-party cookies remain the fundamental assets.
Brid.tv
JUNE 28, 2023
This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).
Monetize More
FEBRUARY 7, 2023
First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms.
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