Adtelligent
JULY 1, 2020
The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages.
Monetize More
FEBRUARY 7, 2023
First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. What can I use instead of cookies?
Brid.tv
JUNE 28, 2023
Behavioral targeting requires marketers to collect information about their audience, analyze it, and then use it to deliver more relevant ads. Collecting data is usually done with the help of a data management platform (DMP). The information is recorded on the user’s device.
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