Ad Tech Data Management Platform First-Party Cookies GDPR 
Adtelligent
JULY 1, 2020
The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages.
Brid.tv
JUNE 28, 2023
Behavioral targeting requires marketers to collect information about their audience, analyze it, and then use it to deliver more relevant ads. Collecting data is usually done with the help of a data management platform (DMP). Many users find personalized ads that know too much about them unsettling.
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