Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What Does Data Management Platform Do? How Does a Data Management Platform Work?

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

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Digiday

NOVEMBER 14, 2023

Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble.

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VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Scripps, Fox Television Stations and TelevisaUnivision.

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InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

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VideoWeek

MAY 24, 2022

This includes known identity signals drawn from PubMatic’s publisher-facing Identity Hub, first-party data, contextual signals, seller-defined audiences, and modelled audiences. If this sees more buys being routed through PubMatic’s pipes, it can present a stronger proposition to its publisher partners.

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Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

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Ad Tech Daily

MARCH 10, 2023

. — As part of its growing open source initiative to equip the development and data community with valuable data toolsets, Versium, a leading data technology company, today announced it has released File Hasher – a free tool that hashes and saves first-party data to ensure privacy […] The post Versium Releases Free File Hasher Tool to Ensure (..)

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Ad Tech Daily

MARCH 2, 2023

To drive further awareness of […] The post i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry best Practices appeared first on Ad Tech Daily.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

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Ad Tech Daily

MARCH 1, 2023

This solution allows customers to use LiveRamp’s transcoding and identity resolution capabilities within AWS Clean Rooms, reinforcing LiveRamp’s commitment to help businesses improve their customer intelligence through more accurate and secure data collaboration.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

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Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged. Sound familiar?

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AdvertiseMint

OCTOBER 24, 2023

Other types, like programmatic direct, involve reserved ad inventory for specific advertisers. The entire process is fueled by the data management platform, which provides insights into user behaviors, enabling more precise targeting. This real-time bidding is just one type of programmatic advertising.

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Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Oxagile has more Ad Tech tricks to help you achieve that.

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More About Advertising

APRIL 1, 2020

Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.

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Paleo AdTech

DECEMBER 10, 2023

In this wide-ranging interview, Cory takes Jill and Marty through his journey starting in 1995 as a tyro at the dawn of the Internet, through the dot-com boom and bust, his time on-stage with Primus … to CMO-dom and Oracle Data Cloud … meanwhile providing a lucid explanation of exactly what a Data Management Platform (DMP) is, anyway, and (..)

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More About Advertising

MAY 4, 2020

Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

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Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

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Digiday

JANUARY 8, 2023

For this plan to work at scale, Schibsted needed ad tech vendors — businesses that have access to programmatic ad dollars more readily than publishers ever will. Granted, this essentially limits the usage of such data to Schibsted’s own sites, including Norwegian newspapers Aftenposten and Verdens Gang.

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Flashtalking by Mediaocean

MARCH 25, 2022

Serratore was most recently the business director at Wavemaker ANZ, where he worked with brands such as Jetstar and Hungry Jacks, driving projects involving data management platforms (DMPs), dynamic creative, and analytics platforms.

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More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

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Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

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More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network.

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More About Advertising

APRIL 21, 2020

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. During the last.

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Ad Tech Daily

APRIL 15, 2022

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Digiday

APRIL 17, 2023

Gumtree’s ads team did just that last January, when it swapped the old data management partner for another (Permutive). “We were seeing under 40% match rates with that particular data management platform, and it was causing some scale issues,” said Victoria Trevillion, head of ad tech and operations at Gumtree.

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Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. Data management platforms will need to find other ways to create identity linkages. They came up with a solution like a user identifier for advertising that relies on first-party data.

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Digiday

NOVEMBER 17, 2022

Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Digital/Social Video Management Platform. Best Social Marketing Platform. Best Subscription Platform. Best Sustainable Ad Tech Platform.

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More About Advertising

JANUARY 21, 2019

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency.

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Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

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Smart-Hub

DECEMBER 8, 2023

Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

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