Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Advendio

DECEMBER 7, 2022

Adform is an open full-stack advertising technology provider automating digital advertising technology for publishers as well as advertisers and agencies by offering an ad server, data management platform, supply-side platform (SSP), and demand-side platform (DSP).

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 69

Cookies Marketing Demand Side Platform Ad Server 69

Ad Tech Daily

APRIL 15, 2022

The post The Trade Desk Integrates with Adobe Real-Time Customer Data Platform appeared first on Ad Tech Daily.

Ad Tech 55

Ad Tech Demand Side Platform Advertising Marketing 55

SpotX

MAY 6, 2021

The ad tech stack is key to addressable success. A solid tech stack is central to the success of addressable. This includes data management platforms (DMPs) that allow targeting based on granular audience segments utilising a mix of broadcaster and advertiser first-party data along with third-party data sets.

Demand Side Platform 52

Demand Side Platform Ad Server Data Management Platform Manufacturing 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

GDPR 52

GDPR Cookies Ad Tech Agency 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

AdPushup

MARCH 3, 2023

DSP vs DMP has become a common search term for both the buy and sell side. Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. Gone are the days when advertisers could call publishers and a deal was created by word of [.]

Demand Side Platform 98

Demand Side Platform Advertising Data Management Platform Ad Ops 98

Adtelligent

FEBRUARY 2, 2022

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40