Ad Tech Data Management Platform Demand Side Platform Native Advertising 
AdvertiseMint
OCTOBER 24, 2023
The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. This real-time bidding is just one type of programmatic advertising.
Smart-Hub
DECEMBER 8, 2023
A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.
Smart-Hub
JANUARY 23, 2023
But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. DMP (data management platform) is responsible for targeting.
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