Digiday

JUNE 2, 2022

The holding company plans to use Lumen’s data set to try to deliver engagement levels of between three and 10 times effectiveness, but then grow its own proprietary database around attention across all its media agency outposts. Those metrics make you buy lots of little tiny little crappy ads.

Media 52

Media Viewability Impressions Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

The Growing Threat of IVT and Fight Against Ad Fraud. As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

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Ad Tech Agency Media Audience 98

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored.

Advertising 72

Advertising Machine Learning Viewability Media 72

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Adelaide’s funding comes at a time when interest in attention metrics from the agency side is on the rise.

CPM 64

CPM Viewability Impressions Media 64

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!

Viewability 67

Viewability Healthcare A/B Testing Food 67

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

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Header Bidding Ad Inventory Ad Tech Viewability 52

YieldBird

JUNE 27, 2023

Demand partners When considering a Supply Side Platform, it is crucial to evaluate its relationships with demand partners, including ad networks, agencies, and advertisers. A robust network of demand partners means that the SSP has established connections with a diverse array of buyers who are actively looking to purchase ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech Viewability 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. 62% of developers said their user retention rates increased after the introduction of video ads with rewards. Previously, such relationships were traditionally facilitated by DSPs. If you aren’t among them yet, consider reviewing your strategy.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. This wider study found instances of shocking waste resulting from MFA spend, with brands potentially paying large sums to show hundreds or thousands of ads to the same individual. and/or Jounce Media to be MFA.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

VideoWeek

JULY 21, 2023

Publicis Says AI Plays Critical Role in CTV Publicis Groupe executives spoke at length about the impact of AI technologies on the agency group’s business in its Q2 financial results this week. The statements came off the back of a strong quarter for the agency, in which organic revenue growth came in above expectations at 7.1

Retail 52

Retail Agency Media Impressions 52

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

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Ad Tech Impressions Media Agency 59

VideoWeek

FEBRUARY 9, 2024

percent) IPG Sees Continued Low Spending from Tech and Telco Clients Agency holding company Interpublic Group posted organic net revenue growth of 1.4 Lumen and TVision Bring Attention Measurement to LG TVs LG Ad Solutions has partnered with Lumen Research and TVision to help advertisers measure attention for ads served on LG TVs.

Cookies 98

Cookies Media Agency Audience 98

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive.

Marketing 62

Marketing Viewability Agency Ad Tech 62

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MAY 10, 2023

But this throws up a big question – is attention paid to a TV ad worth the same as attention paid to a YouTube ad? And as agencies and advertisers look for metrics which allow fair measurement across all forms of video, can attention help capture the differences between different mediums?

Impressions 64

Impressions Viewability Media Audience 64

VideoWeek

OCTOBER 20, 2023

M6 says Cé6lia can be used both by advertisers and agencies, but also by its own employees, providing help when they themselves are answering buyers’ questions. The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. percent to $1.9

Ad Tech 52

Ad Tech Media Agency Retail 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

Marketing 52

Marketing Viewability Impressions Direct Data 52

VideoWeek

SEPTEMBER 1, 2023

. “TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. s media agency Wavemaker.

Entertainment 52

Entertainment eCommerce Agency Media 52

Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions. and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 60

Media Ad Tech Machine Learning Viewability 60

Smart-Hub

JANUARY 23, 2023

Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Cons: Some tools are only available to large agencies or clients (e.g., Cost per mile means that an advertiser pays for 1,000 ad impressions on different sites (depending on audience settings).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

OCTOBER 24, 2023

Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. This can lead to higher CPMs (cost per thousand impressions) and increased revenue. Dynamic Creative Optimization (DCO) Utilize DCO to personalize ad creatives in real time based on user data, such as browsing history or location.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

Ad Monsters

OCTOBER 7, 2022

There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. Here are three findings about cross-platform TV measurement from publishers actively growing their ad tech businesses in those areas. Here are some highlights that stood out. . Linear, Still the Leader.

Pop-Up 61

Pop-Up Audience Ad Tech Media 61

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. As a result, they provide numerous opportunities in terms of various ad formats and cross-device campaigns possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

MARCH 24, 2023

Ad agencies are seeking assurances from the company that user data is protected from the Chinese government. Showheroes Partners with Lumen, Adelaide on Campaigns Verified for Attention Ad tech firm ShowHeroes has partnered with attention research companies Lumen and Adelaide Metrics to verify campaigns.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Deep dives into the IDs. Who are the partners?

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First-Party Cookies Cookies Header Bidding Ad Tech 68