Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Before long, DSPs entered the ad tech ecosystem. You had to gather acceptable publishers more or less manually and manage deals with each. It was, in a word, exhausting.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

InMobi

DECEMBER 14, 2022

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. I mean, they did leave behind a $100 million debt.

Cookies 96

Cookies Media Ad Tech Impressions 96

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 109

Ad Server Demand Side Platform Verification services CPM 109

Digiday

JANUARY 3, 2023

But any company that is solving for that i.e. making it very easy for advertisers to buy a lot of impressions across multiple platforms stands to be in with at least a shout of coming through this downturn relatively unscathed. Even so, few would have pegged ad tech. But none of this is guaranteed. Staffing for change.

Ad Tech 57

Ad Tech Marketing Ad Server Media 57

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

VideoWeek

OCTOBER 25, 2023

Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table.

Ad Tech 59

Ad Tech Impressions Advertising Communications 59

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021.

Agency 52

Agency Ad Tech ROI Impressions 52

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021.

Agency 52

Agency Ad Tech ROI Impressions 52

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

OCTOBER 11, 2022

Apple, Digiday has learned, is preparing a more serious push into monetizing its original video content with an ad play, according to several media agency sources that held separate exploratory discussions with the digital giant. Audience pitch. The question is, when will it start?

Agency 82

Agency Media Demand Side Platform Ad Tech 82

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

Digiday

FEBRUARY 5, 2023

A month into 2023, the picture for how this year will shape up for independent agencies is starting to come into focus. If there’s one distinct advantage independent agencies have and will continue to enjoy, it’s agility and nimbleness, said Jay Pattisall, vp and senior agency analyst at Forrester. “I’m Yes please.”

Agency 61

Agency Media Demand Side Platform Ad Tech 61

VideoWeek

JANUARY 17, 2023

ISBA says these results demonstrate that ad tech vendors and agencies have made significant improvements in terms of the data standardisation and availability, meaning it is becoming easier for advertisers to audit their programmatic supply chains and see exactly where their money is going.

Ad Tech 64

Ad Tech Impressions Media Agency 64

Digiday

FEBRUARY 26, 2023

Sometimes that money comes after the publisher’s impressions have been sold via the unified auction that is Google’s Open Bidding, other times it’s done through ad tech vendors like OpenX and Sharethrough directly. As it stands, there are 23 partners helping it sell impressions. The reality might not bear this out.

Ad Tech 52

Ad Tech Marketing Impressions Ad Inventory 52

PrograMetrix

JULY 6, 2022

Seattle-based programmatic advertising agency PrograMetrix has once again been selected as one of AdExchanger's Top 50 Programmatic Power Players. Related: What to Expect from Working with a Programmatic Agency. Related: What to Expect from Working with a Programmatic Agency.

Ad Tech 52

Ad Tech ROI Agency Impressions 52

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies. This expansion of its leadership team comes during a period of great momentum for Digital Remedy.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Digiday

SEPTEMBER 26, 2022

The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued. The year before that percentage was 31%.

Advertising 63

Advertising Marketing Ad Tech Demand Side Platform 63

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 60

Ad Tech Impressions Ad Exchange Ad Inventory 60

Digiday

SEPTEMBER 6, 2022

As of 2021, more than $155 billion in ad spending gets conducted via programmatic every year, according to the Association of National Advertisers. And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022.

Ad Exchange 56

Ad Exchange Agency Demand Side Platform Ad Inventory 56

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Media agencies, in particular, have been keen to get a foothold here.

Advertising 55

Advertising Ad Tech Demand Side Platform Agency 55

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. This wider study found instances of shocking waste resulting from MFA spend, with brands potentially paying large sums to show hundreds or thousands of ads to the same individual. and/or Jounce Media to be MFA.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Martech Series

AUGUST 18, 2022

Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,” he adds.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. The effect of ID changes on agencies vs. in-house agencies. . Then those two events need to be matched to attribute the action to the ad impression. ” . ” .

Viewability 70

Viewability Advertising Impressions Cookies 70

Martech Series

OCTOBER 13, 2022

She will report to Ansira’s President Andy Arnold and will drive the operations of the company’s media practice and partner with Product and Engineering teams on the proprietary ad-tech roadmap. “I am energized by the opportunity to join the Ansira team and drive success for this impressive roster of clients.”

Media 85

Media Ad Tech Impressions MarTech 85

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Digiday

OCTOBER 3, 2022

As Stagwell Media Network continues to beef up its offerings by adding creative, commerce and other agencies to its roster, one of its lesser known properties is serving as an internal “influencer” agency — a model for how to build for the future of media, which is anything but media alone.

Media 59

Media Agency SEO Ad Tech 59

Digiday

JANUARY 29, 2023

That’s down to a few things but they all ultimately come back to this: there’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe. Think of them like a safer marketplace to buy ads from, where they avoid lower quality impressions, and shady publishers.

Marketing 64

Marketing Demand Side Platform Ad Tech Impressions 64

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JANUARY 17, 2023

For example, the latest study took nine months to produce, as opposed to more than 18 months for the earlier iteration, with the implementation of more standardized reporting meaning auditors were better able to compare ad impressions between buy- and sell-side platforms. Unattributable ad spend, A.K.A. Steve Chester, ISBA.

Impressions 63

Impressions Ad Server Ad Tech Media 63

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. To that end, GroupM agency Essence in the U.K.

Agency 43

Agency Media Click Through Rate Retail 43

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. Standards would make it more difficult for ad tech vendors to avoid weeding out this traffic.

Clickbait 54

Clickbait Advertising Ad Tech Demand Side Platform 54

VideoWeek

NOVEMBER 23, 2022

While advertisers are not making these placements deliberately, the carbon footprint vastly outpaces return on investment, based on estimations of carbon emissions for 116 billion ad impressions from the last two years. One of those ad tech firms, Good-Loop calculated that a typical online ad campaign emits 5.4

Impressions 59

Impressions Ad Tech Advertising Media 59

Martech

FEBRUARY 11, 2022

What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend. The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base.

Marketing 103

Marketing Shipping Retail Ad Tech 103