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Walgreens Is Pitching Advertisers a Data Clean Room

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Walgreens Is Pitching Advertisers a Data Clean Room The retailer is working with LiveRamp to create custom audiences Its part of WAGs effort to pitch brands on offsite advertising using the retailers customer data.

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MNTN Is Selling Ryan Reynolds’ Agency Maximum Effort, SEC Filing Shows

Adweek

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. From the AI surge reshaping publisher strategies to antitrust showdowns, publishers and advertisers navigated seismic shifts in the digital landscape.

Ad Tech 98
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Universal Ads Introduces First-of-Its-Kind TV Business Partner Program

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 254
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Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025

AdExchanger

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger. The post Less Chat In ChatGPT?

Ad Tech 112
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Viant Swipes at The Trade Desk With a Billboard in Cannes

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Viant Swipes at The Trade Desk With a Billboard in Cannes The adtech firm is promoting its gen AI-powered DSP as a simple alternative The billboards target agency, brand, AI, and media execs crossing the Croisette.

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Roku Names James Kelm VP of Product, Advertising and Media

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Roku Names James Kelm VP of Product, Advertising and Media He had been chief product officer at Nextdoor Courtesy of Roku By Mark Mwachiro --> James Kelm is Roku ’s new vice president of product, advertising, and media.

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