Ad Monsters

FEBRUARY 6, 2024

An Exclusive Q&A with Michael Hahn and Richy Glassberg on complying with the new privacy regulations and the ins and outs of the IAB Diligence Platform. Cut-and-paste answers from past privacy questionnaires? Susie Stulz: The industry has been adapting to privacy regulations for five years or more. Walk away from the deal?

Agency 119

Agency Ad Tech Media Advertising 119

Martech

NOVEMBER 17, 2021

Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake welcomed data security company Ketch as an Accelerated Governance Partner. Why we care.

Marketing 95

Marketing Audience MarTech 95

Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. On the other hand, publishers and tech platforms are adopting generative AI tools such as ChatGPT into their systems.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Ad Monsters

FEBRUARY 23, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. Big changes are happening in the ad tech industry. Adaptation to privacy regulations will be crucial to the industry’s success going forward.

Cookies 90

Cookies Communications Ad Tech Audience 90

Ad Monsters

JANUARY 10, 2023

Reflecting on everyone I spoke with, here’s what jumped out at me: Every discussion I had was focused on new hybrid domains where adtech is bumping up against some other ecosystem. Adtech + Privacy. Adtech and its adjacent domains have experienced such fantastic growth over the last several tech cycles that they are now overlapping.

Cookies 105

Cookies MarTech Advertising Media 105

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? A complex global and state level web of privacy regulations has made it a requirement that companies staff and invest in global privacy and security compliance, with an eye to the consumer. Read More : IAB Tech Labs work on PETS .

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Advertising Media 73

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. It is a source of invalid traffic (IVT), which makes it a form of ad fraud.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Ad Monsters

FEBRUARY 15, 2023

Many see email addresses as a critical component of digital media and marketing and for the future of privacy in the industry. How does it comply with privacy and data ethics? How does this method comply with privacy and data ethics? Can you explain how a hashed email address can replace a cookie?

Cookies 98

Cookies Audience Impressions Retail 98

Martech

APRIL 25, 2024

My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Marketing 92

Marketing Machine Learning Audience Communications 92

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. These closed ecosystems enable the marketplace providers to maintain control of user data.

Cookies 100

Cookies Mobile Ads GDPR MarTech 100

YieldBird

SEPTEMBER 29, 2023

It was a move that sent ripples through the online advertising universe, driven by Google’s mission to fortify user privacy and security amid a tightening regulatory landscape. This makes it harder to follow users’ online paths and show them ads based on what they’ve looked at before.

Cookies 52

Cookies Audience Retargeting Advertising 52

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . NFT’s took the world by storm.

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. AdTech Ecosystem: What is it and Who is it For? What is Ad Tech? Components of the AdTech Ecosystem Explained 1. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. Many in the industry were compelled to self-reflect on their consumer engagement tactics after privacy regulations changed, but what new practices are coming to the forefront to help find new solutions? .

Cookies 104

Cookies Ad Tech Machine Learning CPC 104

Digiday

JUNE 6, 2022

For good reason: in recent years, features such as Intelligent Tracking Prevention, App Tracking Transparency, Hide My Email, and Private Relay have systematically torn apart the sinews of online advertising in every tier of the Apple ecosystem. A timeline of Apple’s privacy crusade. A stay of execution. Tim Cook, CEO Apple.

Ad Tech 74

Ad Tech Cookies Advertising Media 74

VideoWeek

JULY 18, 2022

Amongst the mass of privacy-first targeting and measurement solutions which have been vying for attention over the past two years, data clean rooms have stood out as some of the most promising. As mentioned above, clean rooms are designed to allow data collaboration, without compromising data privacy. Cutting out the manual labour.

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Ad Tech Fashion Cookies Agency 65

AdvertiseMint

OCTOBER 31, 2023

Sheriffs at the biggest tech companies are laying down the law. Privacy-concerned heavyweights have spoken. Ever seen ads for shoes following your browsing history? Marketers rely on third-party cookies from platforms like Google to target and analyze ads based on your web surfing. This powered targeted ads.

Cookies 98

Cookies Marketing SEO GDPR 98

TechCrunch Ads

JUNE 14, 2022

However, the UK watchdog has so far deferred intervention over the feature — prioritizing other areas of Apple’s business to investigate (such as App Store rules ) as it continues to wait for the government to enact a major competition reform targeting tech giants’ market power.

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Pop-Up Finance Marketing Advertising 92

Martech

MARCH 21, 2024

Adding value without complexity. Focus on simplifying and decluttering the tech stack, ensuring each component serves a distinct purpose within the AI-augmented ecosystem. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem.

ROI 107

ROI MarTech Marketing Conversion 107

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. State of Texas.).

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 65

Ad Tech Ad Server Header Bidding Ad Exchange 65

Ad Monsters

NOVEMBER 30, 2022

Thanks to the due diligence of ad quality vendors, there are tools in place to ward off malvertising and bad actors. Security Engineer. This will allow publishers to put better security in place to protect themselves and the consumer. . Obviously, big security, big privacy concerns. During our Nov.

Ad Tech 52

Ad Tech Audience Advertising 52

Ad Monsters

SEPTEMBER 9, 2022

We’re seeing this with the many consumer data privacy regulations that are being passed globally, as well as with big tech updates like Apple’s ATT and Google’s Privacy Sandbox. Consumer perception is of great value in the advertising ecosystem and it means everything.

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Media Agency Ad Tech Advertising 98

Ad Monsters

DECEMBER 28, 2023

Since the dawn of the digital ad, Big Tech and their walled gardens have cast a long shadow over every aspect of the industry. Regulators across the globe are doing all they can to stop the dominance, of course, but Big Tech shows no sign of going down without a fight. The presiding judge, Amit Mehta of the U.S.

Cookies 65

Cookies GDPR Retail Banner 65

Basis

OCTOBER 27, 2023

Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store. Of course, data privacy isn’t the only aspect of digital advertising that’s being pulled into the spotlight.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Compliance with privacy regulations. Proprietary identity graph. Data onboarding.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

TechCrunch Ads

JUNE 10, 2022

’s competition watchdog has published its final report on a comprehensive, year-long mobile ecosystem market study — cementing its view that there are substantial concerns about the market power of Apple and Google which require regulatory intervention. regulator is taking action. regulator is taking action.

Non-Profit 91

Non-Profit Marketing Advertising 91

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. Key Points. Table Of Contents.

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Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Adtelligent

MARCH 12, 2020

Instead of this, the company declared an initiative called Privacy Sandbox aimed to strengthen users’ privacy while using the browser and make users’ data more secure. While sending a request, the browser checks if the properties, domain, path, and secure match the website’s data that was requested initially.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

MARCH 6, 2023

As the popularity of podcasts continues to grow , so does the opportunity for advertising in the podcast ecosystem. Advertisers and brands should keep podcasts as a promotion channel in their media plan because podcast ads are effective and memorable.

Advertising 66

Advertising ROI Ad Tech Audience 66

Clearcode

DECEMBER 12, 2022

In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses. For most telcos, the goal behind entering AdTech is to monetize their customer data and open up their inventory to brands and ad agencies.

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Demand Side Platform ROI Ad Targeting MarTech 52

VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. The Week in Tech. Top Stories. Paramount+ Lands in the UK.

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech Series

OCTOBER 18, 2022

This solution covers all the key use cases of acquisition marketing, including prospecting, site personalization, retargeting, and suppression, all by leveraging first-party data in a secure and privacy-conscious way. It is a closed ecosystem that runs without involvement from any outside organization.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. Despite these discouraging signs, in-game ad firms’ mobile gaming focus could work in their favor in 2023.

Ad Tech 61

Ad Tech Finance Advertising Audience 61

OpenX

DECEMBER 15, 2021

Earlier today, the Federal Trade Commission announced that the agency and OpenX have reached a settlement based on the findings of an investigation into some of our data collection and ad serving processes. . Data privacy is an important and evolving area of regulatory focus. So, how did this happen? .

Ad Tech 40

Ad Tech Agency Advertising 40

AdvertiseMint

OCTOBER 30, 2023

Definition of App Tracking Transparency (ATT) App Tracking Transparency (ATT) is a privacy feature introduced by Apple, aimed at enhancing user privacy and data control within iOS apps. Through ATT, Apple reinforces the message that privacy is not just an option, but a right for all Apple users. Integrated into the iOS 14.5

Advertising 40

Advertising Cookies Audience Marketing 40