Martech

NOVEMBER 9, 2023

Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. However, marketers are encountering difficulties with data tracking due to browser and platform changes, stringent privacy regulations, and ad blockers.

Conversion 89

Conversion ROI Ad Targeting Advertising 89

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.

Marketing 88

Marketing ROI Cookies eCommerce 88

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

ROI 94

ROI Ad Tech Advertising Ad Targeting 94

Martech

MARCH 15, 2022

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Contextual ad targeting.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

AdvertiseMint

MARCH 6, 2024

Targeting niche interests can increase the relevance of your ads and improve engagement rates. Conclusion Understanding Facebook interest targeting is a skill and a strategic advantage in digital advertising. Can I combine multiple interests in my Facebook ad targeting? Facebook Lead Generation Tips

Food 52

Food Fashion Audience Ad Targeting 52

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking. The dawn of digital media promised a brighter future. Processing.Please wait.

Machine Learning 104

Machine Learning Marketing Cookies ROI 104

Smart-Hub

JULY 3, 2023

By blending seamlessly with the content, these ads form an authentic and trusted connection with the audience, increasing their receptivity and the impact of the advertising message. One of the most important advantages of programmatic audio ad targeting is its capacity to provide accurate audience segmentation.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech Series

JULY 29, 2022

With the resources we have today, every organization can create consumer-focused, privacy-compliant ad targeting for greater ROI and consumer engagement. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

AdvertiseMint

DECEMBER 6, 2023

’ It’s time to prompt action with: Free trials to showcase the user experience firsthand Webinars/sales calls to address concerns Client testimonials to showcase ROI The key is overcoming objections and conveying true value. Convey detailed ROI, case studies, and demos. Establish your authority and ability to deliver value.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI! Cross-Channel Remarketing Strategies We’ve focused heavily on remarketing within Google Ads.

Conversion 52

Conversion ROI Audience Cookies 52

AdvertiseMint

FEBRUARY 8, 2024

This makes the process seamless and increases their likelihood of engaging with the ad. Targeted data collection : Businesses can customize the form to collect specific information relevant to their needs. This targeted data collection offers valuable insights about their potential customers.

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 94

Cookies First-Party Cookies Conversion Impressions 94

Clearcode

DECEMBER 12, 2022

Here’s an overview of why some telcos couldn’t make their AdTech acquisitions work: AT&T’s sale of Xandr shows us that growing a new arm of an existing business is challenging and acquiring an AdTech platform doesn’t always deliver a positive ROI. Seeing a positive ROI can take many years, if at all.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

OpenX

JULY 21, 2023

If his team can show incrementality and ROI, then they are willing to pay more for quality, especially if they’re in a position to commit more upfront to get a better price. That kind of process requires having the right solutions and partners to succeed, he added. Buy cheap, pay twice,” he concluded.

Media 52

Media Cookies CPM Conversion 52

Media Math

FEBRUARY 19, 2023

Rethink your targeting In addition to SPO, applying ad targeting to reach your intended audience and capture their attention will not only yield positive business outcomes, like improved ROI and lower CPAs, but also reduce the carbon footprint of the media-buying process.

Media 52

Media Viewability A/B Testing Electronics 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 “We are very diligent in pre ROI analysis and very diligent in post event analysis to ensure that we understand whether the spending is effective.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

JANUARY 13, 2023

Businesses can save time and money while achieving better results by automating the processes involved in ad buying, placement, and measurement. In addition, ad automation allows for more sophisticated targeting and tracking of ads, resulting in a higher ROI for businesses.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 108

Advertising Marketing Ad Exchange Retail 108

AdvertiseMint

OCTOBER 24, 2023

With the rise of digital marketing and the increasing demand for precise ad targeting, the IDFA has become an invaluable tool for marketers aiming to understand user behavior on iOS apps.

Ad Targeting 52

Ad Targeting Conversion Rate Advertising ROI 52

Ad Monsters

MARCH 22, 2023

We can use the data we get from the ads for audience development. The data we get from commerce can be used to understand the consumers’ buying behaviors, which can be used for ad targeting, subscriptions, and content development. These are costly investments, and they can be ROI positive. JM: Not really.

Media 63

Media Ad Server Cookies ROI 63

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). Why we care.

Marketing 102

Marketing Brand Awareness Click Through Rate Audience 102

Single Grain

JULY 20, 2023

But what if you’re new to Google Ads strategies? Or maybe your existing campaign isn’t converting the leads you need to make your ROI. How do you know which Google Ads strategy works best? Here, we will cover the best Google Ads strategies for 2023 and moving into the future.

ROI 52

ROI Conversion CPC Food 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! RTB Winning Bid With real-time bidding you are able to target an ultra specific audience, which can help you deliver an excellent ROI for your business!

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Take1ads achieved a phenomenal 585% revenue increase and an impressive 571% ROI in just 4 months with SmartHub’s empowerment.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

OCTOBER 17, 2014

Technological advances allow marketers the opportunity to design ad creatives in a manner that truly utilizes the power of mobile, while delivering the brand message in a compelling way. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Brid.tv

FEBRUARY 2, 2023

How Publishers Benefit From Contextual Targeting With Google postponing the “no cookies policy” time and time again, it is unlikely that behavioral advertising will die out any time soon. However, when GDPR took effect, many publishers switched to contextual targeting as an experiment but surprisingly saw an increase in ROI.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Search Map listing ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

MNTN

MARCH 26, 2024

When advertising on Roku, you’ll be able to customize a wide range of campaign settings, including your budget, targeting preferences, and ad length, among other factors. Roku will then programmatically place your ads in front of viewers who are most likely to be interested, ensuring a better return on investment (ROI).

Advertising 52

Advertising Marketing Video Ads ROI 52

Clearcode

SEPTEMBER 11, 2023

The primary function of a DSP is to purchase ad inventory. If the DSP wins the bid, the ad is served to the user’s device in real time. The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI).

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

MNTN

MARCH 26, 2024

When advertising on Roku, you’ll be able to customize a wide range of campaign settings, including your budget, targeting preferences, and ad length, among other factors. Roku will then programmatically place your ads in front of viewers who are most likely to be interested, ensuring a better return on investment (ROI).

Advertising 52

Advertising Marketing Video Ads ROI 52

Martech

OCTOBER 12, 2021

On the marketers’ side, building that trust with customers can also grow value and ROI. They’ve also changed their infrastructure and have come up with different solutions where they are restricting tracking capabilities, and they have things like limited ad targeting use cases.”. Privacy as a competitive advantage.

Marketing 114

Marketing GDPR CPA ROI 114

Monetize More

MAY 16, 2023

CTV ads can be targeted to specific demographics and interests and can be delivered in a non-intrusive manner. In addition, CTV ads are often more engaging than traditional TV ads, as they can be interactive and personalized. This can lead to higher engagement rates and better ROI for advertisers.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52