Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Adweek
MAY 21, 2025
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
TikTok tightens restrictions on teen ad targeting, boosts AI transparency
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. The post TikTok tightens restrictions on teen ad targeting, boosts AI transparency appeared first on MarTech.
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Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Adweek
APRIL 4, 2024
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co-founder of data firm Sincera. It's data that puts the transaction in context," he said.
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Unlocking the power of marketing mix modeling solutions
Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.
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What Utah’s New Social Media Law Means for Marketers
Adweek
MARCH 27, 2023
Cox last week, could have a limited impact on marketers since ad targeting of children between 13 to 17 years is already limited. Utah becomes the first state to have laws on the books to regulate kids' usage of social media. But the new bills, signed into law by Gov.
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Survey Uncovers 10 New Voter Segments To Hone Political Ad Targeting
Adweek
OCTOBER 13, 2022
But political marketers are missing an opportunity to target more nuanced audience segments. With nearly four weeks left to this year's Midterm elections, slated for Nov.8, 8, advertising is at full throttle.
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Viant Swipes at The Trade Desk With a Billboard in Cannes
Adweek
JUNE 16, 2025
It’s meant to be a little bit cheeky, a little bit disruptive,” Viant’s chief marketing officer, Jon Schulz, told ADWEEK. It’s led to some discontent, with people looking for alternatives to shift [ad dollars], ” he added. .” The billboard is part of Viant’s broader marketing push at Cannes.
Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Martech
JULY 17, 2024
It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.
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Yelp unveils enhanced ad targeting
Martech
OCTOBER 24, 2023
Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Its photo classification abilities. The accuracy of the Yelp Waitlist.
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How AI-backed neuro-contextual technology is improving ad targeting
Digiday
JUNE 5, 2025
Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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Integration of Federated Learning for Privacy-Preserving Ad Targeting
The Ad Tech Blog
MAY 4, 2024
Moreover, federated learning can improve the efficiency of ad targeting algorithms by enabling them to learn from a broader range of data inputs without compromising on privacy. The challenge is not just technical but also ethical, as companies must navigate the fine line between effective marketing and respect for user privacy.
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Marketers Can Expect the Unexpected and Watch for Innovation in 2025
Ad Monsters
DECEMBER 17, 2024
In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. Not only that, but they need to get in on the action themselves.
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Personalization’s double-edged sword: Balancing relevance with intrusiveness
Martech
JANUARY 10, 2025
Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.
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Ad Targeting Is Moving To A Cohort Model, Especially For Retail
AdExchanger
OCTOBER 13, 2022
Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.
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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Digiday
MAY 6, 2024
The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms.
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Lytics adds cloud data connection feature to improve ad targeting
Martech
DECEMBER 7, 2021
The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. COVID-19 has only sped up this marketing transformation. Learn more here.
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Programmatic’s ad targeting and optimization comes to digital out-of-home
Martech
JUNE 15, 2023
To create segments and help brands optimize campaigns, the tool “[leverages] data from various sources to understand your target audience’s behaviors, preferences and demographics,” said Donzis. Here are some strategies where marketers can use these data insights. View of Las Vegas through Beeyond Media’s map view.
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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]
Karola Karlson
JANUARY 2, 2023
Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?
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Nextdoor Adds Targeting Options for Public Agencies to Its Ad Platform
Adweek
SEPTEMBER 29, 2022
Neighborhood social network Nextdoor added targeting options to its ad platform in the U.S. with the aim of enabling public agencies to easily engage with people in specific neighborhoods or across multiple markets, depending on their needs.
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Digital Marketing Trends for 2025
AdvertiseMint
DECEMBER 15, 2024
The future of digital marketing is poised for groundbreaking transformations. With artificial intelligence, voice search, and evolving data privacy norms playing influential roles, these trends will significantly impact marketing strategies. Voice search and conversational marketing are set to gain prominence in user engagement.
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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting
TechCrunch Ads
JUNE 24, 2022
” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.
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Martech - Untitled Article
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs.
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Meta adds additional ad targeting restrictions for teen users
Marketing Dive
JANUARY 12, 2023
Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.
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Don’t have the time to implement time-saving AI tools? Here’s what to do.
Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” ” How can marketers break this cycle? Remember that most marketing effects positive or negative unfold over time.
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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals
Ad Monsters
NOVEMBER 14, 2024
” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.
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Amplitude brings marketing and product teams together in one platform
Martech
MAY 14, 2025
In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. But marketing was often on the outside looking in, which makes even less sense today in an era of higher accountability and doing more with less.
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Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation
Ad Monsters
DECEMBER 4, 2024
Just as advertisers rely on accurate data to gauge the effectiveness of their campaigns, artists depend on genuine streaming numbers to assess their popularity, marketability and stream of income. This concentration of influence raises questions about market dynamics and fair competition.
How marketers are adopting AI in their work
Martech
NOVEMBER 9, 2023
If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.
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Advanced ad targeting and personalization are elevating advertisers’ retail media campaigns
Digiday
AUGUST 30, 2023
As the consumer demand for personalized targeting increases , to succeed with retail media campaigns, advertisers must understand the benefits of marketing at the point of purchase — and beyond. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Top TikTok Marketing Trends Reshaping Brands in 2025
Single Grain
MAY 12, 2025
TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%
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Improving video to boost sales: Best of the MarTechBot
Martech
DECEMBER 9, 2024
See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the marketing manager persona. Email marketing: Include video links in holiday newsletters.
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The latest AI-powered marketing tech releases
Martech
NOVEMBER 16, 2023
The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!
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New Apple ad targets data brokers
TechCrunch Ads
MAY 18, 2022
Earlier this year, an interesting research paper found that Apple and other large companies had been able to increase their market power as a result of the ATT feature giving individual users more control over what third parties could do with their data — linking better consumer privacy to more concentrated data collection.
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The US DOJ’s Dual Cases Against Google Are Irrelevant to the Future. Here’s Why
Ad Monsters
DECEMBER 6, 2024
AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.
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Why marketers need to build customer trust
Martech
OCTOBER 12, 2021
Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. But marketers across industries are also falling in line.
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Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting
Digiday
AUGUST 23, 2023
Interested in sharing your perspectives on the media and marketing industries? Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Join the Digiday research panel. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.
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What ad-free social media could mean for marketers and advertisers
Digiday
OCTOBER 18, 2023
While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Meta declined to be interviewed for this article.
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AI Empowers Publishers to Sell Better, If They Rise to the Opportunity
Ad Monsters
DECEMBER 16, 2024
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. AI provides publishers with a powerful way to introduce a new approach to the market.
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70% of SMB marketers willing to pay more for tools with AI/automation
Martech
AUGUST 9, 2023
Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology. Top use cases.
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Why marketers have a love-hate relationship with complexity
Martech
MAY 16, 2022
Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. We caught up with him about his experience with marketing and technology. So how did you wind up in marketing? So, I’m not a classical marketeer as a lot of graduates think of it.
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How Can Marketers Bridge the Gap Between Their Goals and Consumer’s Needs?
Ad Monsters
OCTOBER 14, 2024
A growing divide between marketers and consumers highlights the importance of aligning advertising strategies with real-world values and preferences to avoid alienating audiences. Is there a bigger disconnect between marketers and consumers than we initially thought? Ad tech is still fighting against this narrative.
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Survey from Lytics Finds Growing Involvement of IT Teams in Marketing
Martech Series
SEPTEMBER 7, 2022
Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. Lytics , a leading customer data platform (CDP), announces the findings of its report, Marketing and IT: The strategic partnership, a survey of over 200 senior marketers and IT decision makers.
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Drive growth with account-based marketing
Martech
MARCH 10, 2022
Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.
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What is marketing performance management and how can it help you?
Martech
JULY 25, 2022
Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
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