Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 115

Advertising Marketing Ad Exchange Retail 115

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste. Here are four ways you can improve your win rate.

Media 52

Media Viewability A/B Testing Electronics 52

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). It means that advertisers increase their return on investment (ROI) and receive excellent value for their money.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Utilize the findings to fine-tune campaigns, enhancing click-through rates and maximizing return on investment (ROI).

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

SEPTEMBER 13, 2020

Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! Which Platforms does RTB involve?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

AdvertiseMint

DECEMBER 6, 2023

’ It’s time to prompt action with: Free trials to showcase the user experience firsthand Webinars/sales calls to address concerns Client testimonials to showcase ROI The key is overcoming objections and conveying true value. Convey detailed ROI, case studies, and demos. Establish your authority and ability to deliver value.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. It takes continual testing and tweaking to capitalize on these ultra-targeted remarketing audiences. But avoid overpaying per click long-term and eroding ROI. Master RLSA and transform your online advertising ROI!

Conversion 52

Conversion ROI Audience Cookies 52

Digiday

APRIL 26, 2023

To appeal to brands and consumers alike, the top ad-supported streaming services offer a variety of plans and pricing, device availability, ad and software innovations, and ad targeting capabilities, all in the hopes of winning advertisers’ dollars and viewers’ attention.

Impressions 54

Impressions Ad Targeting Audience Agency 54

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 The integration brings Onetag DealCurate into Multilocal’s offering, using impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Different Ways to Buy Traffic for Ads Ad buying can be a tricky thing, especially when it comes to optimizing ads for maximum returns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Martech

MARCH 10, 2022

The decision-maker: Usually the manager of the influencer (focused on ROI). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). Why we care.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

AdvertiseMint

NOVEMBER 3, 2023

From Amazon PPC ads to basic search engine ads, the variety is vast. Maximizing ROI: Every company’s PPC efforts should aim for the highest return on investment (ROI). Effective PPC management ensures that every penny spent on a PPC ad results in maximum profit. App Ads: Promote your mobile application.

SEO 40

SEO Click Through Rate CPM ROI 40

Ad Wisey

MAY 13, 2022

Hubspot automates ad targeting lists by automatically syncing leads and audiences. Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. The tool provides target audience behavior analysis. Why HubSpot? Automated synchronization. Advanced reports. User analysis.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JULY 20, 2023

But what if you’re new to Google Ads strategies? Or maybe your existing campaign isn’t converting the leads you need to make your ROI. How do you know which Google Ads strategy works best? Here, we will cover the best Google Ads strategies for 2023 and moving into the future.

ROI 52

ROI Conversion CPC Food 52

Smart-Hub

DECEMBER 8, 2023

Publishers use SSPs to: optimize their profits by selling ad inventory; share data about their audience; provide contextual page signals to ad exchanges; value specific ad slots and determine their formats; view sales and impression statistics, and much more. It all depends on the project’s features, of course.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

OCTOBER 4, 2022

Segmenting your users on the basis of device, geography, gender, and more will help you find patterns in your data that can be used to maximize your ad revenue. Using segmented data, publishers can sell ad units through direct deals to advertisers and provide data for better ad targeting. Utilize Innovative Ad Formats.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JANUARY 2, 2023

With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting. Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Karola Karlson

FEBRUARY 1, 2021

Depending on your Facebook ad goals , you’ll be paying a different amount for clicks and other types of conversions. Usually, campaigns with broad target audiences optimized on Reach (Brand Awareness or Traffic campaigns) have lower cost per 1,000 impressions. Facebook ads CPM by campaign objective, 2021 data.

CPC 52

CPC CPM Click Through Rate Audience 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Search Map listing ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Karola Karlson

JANUARY 5, 2021

On the ad set level, you will be able to see who is the target audience + how the ad delivery is optimized. Right now, we’re interested in making sure that your ad delivery is optimized on conversions (instead of Clicks or Impressions). Ad delivery should be optimized on conversions.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

AdvertiseMint

JANUARY 13, 2022

This information can be used to improve ad targeting on social media platforms and throughout your business. There are some social media masters out there that can establish a brand’s presence on a platform and get the ball rolling impressively fast. 4) Social Media Marketing Is a Long-Term Strategy.

Media 59

Media Marketing Audience Brand Awareness 59

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Source ) Click-to-Messaging format usage: An impressive 40% of Facebook advertisers use the Click-to-Messaging format.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 2, 2023

Better Monitoring of Your Ads PPC management software will offer suggestions to optimize campaigns and identify any issues. This makes monitoring a PPC campaign easy, maximizing your ROI and ROAS. One of the ways that automation can better monitor your ads is by using A/B testing. All of these efforts improve ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Single Grain

OCTOBER 18, 2023

These platforms provide access to streaming services and applications where advertisers can display their ads. Targeted Advertising : Unlike traditional TV advertising, CTV advertising allows for more precise targeting. This granular level of detail is invaluable for optimizing campaigns and maximizing ROI.

Advertising 52

Advertising ROI Demand Side Platform Audience 52

Single Grain

MAY 11, 2023

* How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice 8) Digital Ads Can Be Cost-effective Many online advertising platforms offer a variety of pricing options, such as pay-per-click or pay-per-impression, which can be tailored to fit a business’s budget. Clicks : The number of clicks on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. If you notice that one is significantly outperforming the others, you should put more of your budget into that ad.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

APRIL 21, 2023

Advertisers have always had to balance their ad spend with their return on investment (ROI). One of the most crucial factors that determine the ROI is the Ad Quality Score. To better understand Ad Quality Score, though, it’s important to dive deeper into the factors that determine this score: Click-through rate.

Click Through Rate 52

Click Through Rate SEO CPC Audience 52

Single Grain

APRIL 19, 2023

Here are the top advantages of running Amazon sponsored product ads: Reduces the sales cycle of your products and improves the sales history, leading to higher ROI. Manual targeting : Manual targeting enables you to select your ads’ keywords and match types.

Advertising 52

Advertising CPC Video Ads ROI 52

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

AUGUST 3, 2021

Make sure your ad is specifically designed for your target audience. If you are making a 15-second video, make it humorous because funny videos leave a lasting impression in viewers' minds, and they are more likely to remember your brand. For 30-second ads, you have ample time to share your brand story.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

MAY 4, 2023

The project should showcase your agency’s creativity, problem-solving abilities, and results achieved (the more impressive, the better) for the client. Here are the best ad agency case study examples: 1) Single Grain’s Nextiva Case Study Nextiva provides robust IT solutions for businesses of all sizes.

Agency 52

Agency Advertising SEO Conversion Rate 52

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. But since it’s so large, it’s also a bit more complicated with tons of targeting features and display formats.

Ad network 98

Ad network Conversion CPC CPM 98