Ad Targeting Impressions Performance Targeting ROI 
Martech
MARCH 10, 2022
The decision-maker: Usually the manager of the influencer (focused on ROI). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g., Terminus, Demandbase). Why we care.
Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. The primary function of a DSP is to purchase ad inventory.
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