Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 64

Cookies Viewability Impressions Ad Inventory 64

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

Advertising 74

Advertising Impressions CPM Cookies 74

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. And, from an advertising standpoint, that helps to target ad placements and measure ad performance.

Advertising 77

Advertising Marketing Cookies Impressions 77

Smart-Hub

JULY 3, 2023

Research conducted by Nielsen reveals that host-read ads, in particular, leave a lasting impression on listeners, driving an impressive brand recall rate of 71%. One of the most important advantages of programmatic audio ad targeting is its capacity to provide accurate audience segmentation.

Advertising 52

Advertising Impressions Ad Exchange Audience 52

Martech

OCTOBER 19, 2022

Ad targeting prospective customers based on ailment data, LGBTQ+ or racial background can put us in an all too obvious danger zone. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Maximize your ad targeting strategy without overstepping.

Ad Targeting 140

Ad Targeting Audience Cookies Retail 140

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 126

First-Party Cookies Cookies Impressions Ad Exchange 126

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

MNTN

MARCH 14, 2024

Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions. When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

VideoWeek

JULY 17, 2023

A few of these topics will then be presented to ad tech tools and advertisers whenever an ad impression is available for that user, helping to inform ad targeting. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Martech

MARCH 14, 2022

For one thing, once Chrome goes dark, it will be almost impossible to see view-through conversions, i.e., if someone who viewed one of your ads didn’t click it but came to your website sometime later and converted. (A A lot of ad targeting options will probably disappear, too, though Google and others are trying to build replacements.).

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Monetize More

MAY 31, 2023

Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. Essentially, it’s a metric that helps publishers compare different ad networks’ performance and types. One important factor is the type of ad you’re displaying.

Ad network 52

Ad network Click Through Rate CPM Impressions 52

AdvertiseMint

JANUARY 8, 2024

Using striking images and videos in your Facebook ad campaign captivates the audience’s attention. Hence, it’s easier for businesses to convey their messages and leave a lasting impression by posting on their Facebook page. Facebook users can set ad budgets that align with their financial goals. Diverse ad formats.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

Digiday

DECEMBER 6, 2022

Advertisers who spend $350K will receive an additional 50% of the total cost in impressions, while those who spend $200K will receive an extra 25% of the total cost in impressions from Twitter. I have heard whispers of ad format variables but have yet to see any new offerings for myself or my clients.”.

Advertising 78

Advertising Pop-Up Impressions Audience 78

AdvertiseMint

AUGUST 13, 2023

Spark ads: These special ads allow advertisers to combine original TikToks into ads. Read more: TikTok Spark Ads. Target audience and reach TikTok skews towards a younger demographic. This makes the platform ideal if your target audience includes Gen Z and millennials. According to Statista, 70.9%

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 124

Advertising Marketing Ad Exchange Retail 124

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.).

Marketing 64

Marketing Ad Targeting CPM Audience 64

AdvertiseMint

OCTOBER 24, 2023

Demand-side platform (DSP) DSPs allow advertisers and agencies to buy ad impressions across a range of websites, mobile apps, and video content. They facilitate the management of advertising campaigns, determining which impressions to buy and how much to bid on them, based on specific targeting attributes.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Smart-Hub

APRIL 29, 2024

62% of developers said their user retention rates increased after the introduction of video ads with rewards. With blockchain technology in place, advertisers can be sure that they reach real users, not bots (every impression is authentic), while publishers can validate their traffic. The whole advertising ecosystem simply gets safer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digital Remedy

OCTOBER 19, 2022

According to a recent study conducted by Audacy , audio impressions carry significant weight with consumers. Because listeners become so deeply immersed in the show they are listening to, they are also more likely to pay greater attention to ads in this content.

Advertising 105

Advertising Audience Retargeting Media 105

Paleo AdTech

FEBRUARY 27, 2023

Lee started his career on the account side of New York ad shops, starting at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

Marketing 122

Marketing Banner Agency Ad network 122

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste. Here are four ways you can improve your win rate.

Media 52

Media Viewability A/B Testing Electronics 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Clearcode

APRIL 7, 2022

Data clean rooms offer a good balance between protecting user privacy and allowing companies to reach their target audience, measure the performance of their campaigns, and attribute impressions and clicks to conversions. Contextual targeting allows advertisers to show ads to users based on the context of the page or mobile app.

Cookies 97

Cookies Ad Targeting Retail Audience 97

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

SEPTEMBER 22, 2023

Ad Scheduling Sometimes, TikTok ads don’t spend because of your chosen scheduling settings. If you’ve set specific hours for running ads on TikTok, they will only spend during those times. You might miss out on valuable impressions if your audience is more active at different hours.

Audience 52

Audience Ad Targeting Impressions Agency 52

Basis

JANUARY 24, 2024

Part of the value proposition in digital advertising has long been the ability to tie an individual impression to an action or an acquisition. They’d want to consider onboarding first-party CRM data into a CDP like LiveRamp for precise ad targeting that doesn’t require third-party cookies.

Retail 69

Retail Advertising Cookies Marketing 69

Monetize More

MAY 23, 2023

By placing ads in popular games, publishers can create a lasting impression on players. This can be especially effective if the ad is relevant to the game’s content. Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

MARCH 1, 2023

Monitor ad performance : Use AdSense’s reporting tools to track ad performance and identify areas for improvement. Optimize ad targeting : Use AdSense’s targeting options to ensure that ads are relevant to your audience and increase click-through rates.

Ad network 111

Ad network Click Through Rate Ad Targeting Impressions 111

Paleo AdTech

DECEMBER 10, 2023

Lee started his career on the account side of New York ad shops, beginning at a small agency in New Jersey that handled the Prodigy account. A joint venture between IBM and Sears, Prodigy was a proto-walled garden and ISP that was able to do some basic banner ad targeting for subscribers.

Marketing 52

Marketing Banner Agency Ad network 52

Monetize More

MARCH 1, 2023

Monitor ad performance : Use AdSense’s reporting tools to track ad performance and identify areas for improvement. Optimize ad targeting : Use AdSense’s targeting options to ensure that ads are relevant to your audience and increase click-through rates.

Ad network 98

Ad network Click Through Rate Ad Targeting Impressions 98

Ad Monsters

MAY 22, 2023

This case jeopardizes the efficiency of ad targeting.” The latter needs a more thorough understanding of the environment where their ad assets occur. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard. No in-house data available?

Ad Ops 91

Ad Ops Ad Inventory Ad Tech Demand Side Platform 91

Monetize More

APRIL 19, 2023

Additionally, Mediavine provides decent analytics and reporting tools, enabling publishers to track their ad performance and revenue, allowing them to fine-tune their ad strategy and maximize their earnings. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

OCTOBER 17, 2022

How Post-Roll Ads Compare to Other Instream Ad Formats. When compared to pre-roll and mid-roll ads, post-rolls don’t exactly shine through. According to research , they are the least effective of the three, with 58% fewer impressions than mid-rolls, and almost 200% fewer than pre-rolls. The Flaws of Post-Roll Ads.

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52