Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Different Ways to Buy Traffic for Ads Ad buying can be a tricky thing, especially when it comes to optimizing ads for maximum returns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Smart-Hub

MAY 2, 2023

And if the acquisition cost is 80 cents, it yields as good ROI as higher-dollar goals for more typical ad targets. Improved Ad Creatives Smart algorithms adapt creative resolutions so your ad unit easily fits popular ad placements.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

AdvertiseMint

DECEMBER 2, 2023

With Google display ads, you must make strong impressions quickly. So quality pictures, big deals in dollars off, and hard-to-miss buttons to click work well for this ad. Together, this triad makes this ad click. #21 Offering a free trial seals the deal even more to draw clicks.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

AdvertiseMint

DECEMBER 1, 2023

In this tactical guide to RLSA, we’ll explore how to: Create and use remarketing lists to track previous site visitors Set up RLSA campaigns to serve targeted ads Target specific keywords and ad groups with RLSA Use cross-channel remarketing strategies to supercharge your ROI And more!

Conversion 52

Conversion ROI Audience Cookies 52

Lemonads

SEPTEMBER 23, 2020

This is why BigSpy helps advertisers with their spy tool to monitor competitors’ ads , especially on Facebook, to let us check the competitor’s advertising ideas and strategies, in order to succeed earlier in achieving the goals we set. Select an ad “ idea type ” option that includes: Question Hashtag Emojis Free Exclamation etc.

Affiliates 52

Affiliates Non-Profit Impressions Media 52