TechCrunch Ads

JUNE 24, 2022

” Users of mobile networks — who pay their hard-earned money to get cellular connectivity, not to be clobbered with (yet) more consent pop-up spam and/or be ad-stalked around the internet — may well take a very different view, as they wonder how many times they’re going to have to keep slaying the tracking zombie.

Ad Targeting 104

Ad Targeting Pop-Up Cookies GDPR 104

Digiday

JULY 12, 2022

In other words, CTV platforms and streaming services will likely need to start presenting viewers with CTV’s version of the web’s cookie banners if the CTV ad industry hopes to continue to use the IP address for ad targeting purposes. Or the industry needs to wean itself off the IP address once and for all. “I

Ad Tech 63

Ad Tech Cookies Banner Agency 63

Clearcode

MARCH 23, 2023

a retailer’s website) and the fact that a brand will often utilize a retailer’s first-party data to power ad targeting. Retail media ads can also come in many forms, with the main ones being: Sponsored products: A brand’s products or services displayed on a retailer’s search results page.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

MARCH 17, 2023

All Internet users are used to seeing ads online, which has led to banner blindness. However, in-game advertising presents an opportunity for advertisers to contribute to the environment rather than disrupt it, as the approach to serving and displaying ads is completely different.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Ad Monsters

APRIL 4, 2023

YY: What are your thoughts on consent banners? CMPs surface consent banners, and there are various ways that we see them utilized. I think the one that is most widely known and understood are those cookie banners that we see everywhere. How can a publisher go about utilizing a transparent cookie banner?

Banner 106

Banner Cookies Audience Advertising 106

TechCrunch Ads

AUGUST 2, 2022

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. On another front, Google’s (albeit) repeatedly delayed plan to depreciate support for behavioral tracking cookies in Chrome does appear more naturally aligned with the direction of regulatory travel in Europe.

GDPR 119

GDPR Ad Targeting Cookies Advertising 119

Kevel

JUNE 14, 2022

What are examples of contextual targeting? Many companies employ contextual targeting, including: Walmart: As users browse by categories, Walmart shows context-based banners. Amazon: Amazon targets standard banners and sponsored listings based on surrounding content.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Smart-Hub

DECEMBER 8, 2023

Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Strategic complaint.

GDPR 91

GDPR Cookies Banner Ad Targeting 91

Single Grain

JULY 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. DMPs focus on anonymous data, such as devices, cookies and IP addresses. This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

SEPTEMBER 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. DMPs focus on anonymous data, such as devices, cookies and IP addresses. This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

JULY 18, 2023

Audio Ads Audio ads are smartly crafted advertisements that reach audiences through audio streaming platforms, podcasts, or music apps: Leveraging the power of spoken words, captivating melodies or catchy jingles, they skillfully convey brand messages and promotional content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Reach , a U.K.-based

Machine Learning 68

Machine Learning Audience Ad Targeting Media 68

Single Grain

JUNE 14, 2023

Search engine advertising, such as Google PPC Ads, targets users actively searching for specific products or services, making it ideal for capturing high-intent traffic. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52