Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Snapshot: Customer Data Platforms. And these avenues are growing each day.

Ad Targeting 110

Ad Targeting Ad network Cookies Audience 110

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

Audience 73

Audience Cookies Ad Targeting Agency 73

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. The roll-out. Additional reporting by Kim Davis.

Cookies 127

Cookies Ad Targeting MarTech Audience 127

TechCrunch Ads

MAY 18, 2022

In the ad, the smirking audience of data brokers can be seen making bids for Ellie’s ‘digital items’ — including her drug store purchases, emails she’s opened, details of her late night messaging habits and the contact data of her nana (as well as, presumably, the rest of her address book).

Ad Targeting 77

Ad Targeting Cookies Audience Media 77

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies A/B Testing Demand Side Platform 69

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies.

Machine Learning 118

Machine Learning Advertising Cookies Conversion Rate 118

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. All without relying on third-party cookies. Putting the People First.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Ad Monsters

FEBRUARY 9, 2024

Richer data benefits advertisers and content creators by enabling more effective audience segmentation. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 105

Cookies Ad Tech Ad Targeting Impressions 105

Oko

SEPTEMBER 3, 2024

Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies.

Cookies 52

Cookies Audience GDPR Food 52

Ad Monsters

SEPTEMBER 8, 2022

Leveraging first-party data is not a new concept within the ad tech industry, but the practice has become much more vital with each new privacy regulation regulating the collection, usage, and sharing of consumer data. . Sooner or later, third-party cookies will no longer be a viable tool to collect user data.

Cookies 105

Cookies First-Party Cookies Ad Tech Audience 105

AdvertiseMint

DECEMBER 18, 2024

It facilitates improved ad targeting and measurement by overcoming browser limitations. This setup bypasses traditional client-side constraints like cookie restrictions and ad blockers, thus ensuring that critical event data isn’t lost. Meta is currently offering this as a free 90-day demo.

Conversion 52

Conversion Cookies GDPR Ad Targeting 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 102

Retail Advertising Cookies Marketing 102

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

JUNE 12, 2024

As the value of legacy identifiers declines, publishers are rethinking their advertising strategies and seeking alternative ways to demonstrate the value of their hard-earned audiences. This data includes audience events and behaviors at particular moments, indicating interests and affinities.

Cookies 88

Cookies Ad Targeting Audience Media 88

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Ad Monsters

JULY 2, 2024

Its services promise to deliver personalized ad experiences alongside cookie deprecation. Integrating the Yahoo DSP provides a seamless connection between ad creative and programmatic media buying. YY: How does Yahoo Creative address the challenges of identity changes in online ad-targeting?

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites.

Cookies 81

Cookies GDPR Ad Targeting MarTech 81

VideoWeek

MAY 7, 2025

And while executives said the overall state of the ad market is mixed at the moment, the company believes its moves to build direct relationships with audiences and advertisers, while also embracing AI, are paying off. That figure has fallen to just over a third. The Gods will not save us’,” said Vogel.

Entertainment 59

Entertainment Cookies Ad Targeting Impressions 59

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. Enter the IAB Tech Lab’s seller-defined audiences specification. It just doesn’t translate.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

VideoWeek

JUNE 2, 2025

Fragmentation is the result of competition between hardware manufacturers and between streaming services, which drives innovation and ultimately benefits audiences and advertisers. It also outlines use cases for identity graphs, and how they work alongside universal identifiers to enable ad targeting and measurement.

Manufacturing 52

Manufacturing Cookies Ad Targeting Retail 52

Ad Monsters

APRIL 4, 2023

These websites are often niche, focusing on specific topics or interests and catering to particular audiences. While they may have smaller audiences, their visitors are more engaged and passionate about the content they consume. I think the one that is most widely known and understood are those cookie banners that we see everywhere.

Banner 105

Banner Cookies Audience Advertising 105

InMobi

MARCH 19, 2025

As privacy concerns have grown, legions of pundits have joined the chorus of backlash against the so-called “surveillance economy,” declaring the third-party cookie a false prophet, overstepping its humble origins. It allows marketers to refine their strategies and zero in on specific audience profiles—beyond just context.

Audience 52

Audience Advertising Fill rate Cookies 52

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 92

Advertising Marketing Cookies Retargeting 92

PubMatic

OCTOBER 10, 2024

Technology assists in monetizing ad space that may otherwise go unsold, while fostering a thriving democracy by enabling people to make informed decisions. Additionally, publishers are increasingly looking for new ways to maintain effective ad targeting in today’s shifting digital environment.

Geo targeting 111

Geo targeting Advertising Ad Space Cookies 111

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience? Unnamed source.

Cookies 79

Cookies GDPR Audience Media 79

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively.

Marketing 116

Marketing SEO Conversion MarTech 116

Ad Monsters

NOVEMBER 13, 2024

Additionally, Article 39 requires large online platforms and search engines to maintain an ad repository, impacting how advertisers organize campaigns and relay audience-targeting information to publishers. These adjustments must also account for the transition from third-party cookies to first-party technologies.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 119

Audience Cookies Retargeting Marketing 119

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. While publishers’ post-cookie confidence levels are pretty high , submitting a confidence score of 6.5

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Basis

JANUARY 26, 2024

Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance. Want to learn more about how to make the most of your New Year?

Advertising 98

Advertising Marketing Cookies Impressions 98

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108