Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Find out more about Unity Ads here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MAY 8, 2024

Raptive also announced a partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN) which helps buyers understand which media are majority owned and controlled by diverse owners, and supplies certificates so that the agencies can report to corporate and government advertisers on supplier diversity.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. An overview of how the header-bidding process works.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.

Electronics 98

Electronics Marketing Machine Learning Media 98

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Paleo AdTech

MAY 24, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 40

Media Click Through Rate Rich Media Ad Server 40

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Are there any willing to change?

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. In addition, voice ads can also include audio ads, which are usually placed on streaming music services like Spotify and Apple Music. While voice ads are still in their early stages, their potential cannot be overlooked.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households. an IP address.

Ad Tech 56

Ad Tech Cookies Banner Agency 56

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

AdvertiseMint

NOVEMBER 3, 2023

This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach the desired audience at the lowest possible cost while achieving set objectives. Effective PPC campaigns leverage this variety to target new customers accurately.

SEO 40

SEO Click Through Rate CPM ROI 40

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. Outside of social, the study suggested a sectoral shift towards video, with ad spend rising 41 percent from 2020. TikTok’s US net ad revenues will rise by 184.4 percent of total US digital ad spend.

Ad Tech 59

Ad Tech Agency Media Audience 59

TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Per BEUC, complaints have been filed to data protection agencies across EU Member States and markets, including by its member organizations in France, the Czech Republic, Norway, Greece and Slovenia.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. It is essential to understand.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 59

Marketing Retail Ad Targeting Conversion 59

Clearcode

DECEMBER 17, 2023

What kind of ad targeting is available and what type of measurement data is also available to brands? What does the kind of format look like, because I guess it’s not, like, a typical banner ad inside a game stream, right, it’s more of, as you said, a sponsorship type thing. Michael Sweeney: Excellent, cool.

Advertising 98

Advertising Audience Entertainment A/B Testing 98

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Reach , a U.K.-based

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

DECEMBER 8, 2023

Display Ads: Description : These are visually striking, banner-style ads that appear on various pages of LinkedIn, outside the user’s feed, and are probably the most familiar. For the purposes of this tutorial, we’re going to focus on getting more conversions from the landing page for our PPC agency.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 14, 2023

By being more specific, they attract highly targeted customers who are more likely to make a purchase, leading to increased CTR, a higher Ad Quality Score , and a reduction in irrelevant search terms. 5) Set a Realistic Budget Setting a PPC budget for your Google Ads campaign requires careful consideration and strategic planning.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JUNE 26, 2023

Offline advertising includes: Print Broadcast Direct mail Billboards Signposts Banners Billboards and banners, for instance, can be used to advertise a fitness or food franchise, directing potential customers to the franchise location. They had tried Facebook Ads, but didn’t have the expertise to create successful campaigns.

SEO 52

SEO Food Audience Media 52