Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Mobile Ad Formats.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Find out more about Unity Ads here.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. Finding a balance between scalability and customization is crucial for ensuring ads stand out and resonate with the target audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52