Basis

JANUARY 26, 2023

Here’s what to read from the week of 1/20/23 – 1/26/23 to stay ahead of the curve: Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies? How are agencies and digital studios innovating with artificial intelligence developments related to content and creative?

Agency 52

Agency Media Marketing Ad Targeting 52

Digiday

SEPTEMBER 8, 2022

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. Some studies back this up.

Agency 65

Agency Machine Learning Communications Information Technology 65

Digiday

OCTOBER 18, 2023

While it could open an alternative stream of revenue for the platforms, it could spell trouble for small businesses and startups reliant on social media targeted ads, agency execs say.

Media 97

Media Marketing Advertising Ad Targeting 97

Digiday

JANUARY 23, 2023

Search ads on TikTok at present are a mostly an experimental marketing channel to reach Gen Z consumers flocking to the app. As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to be early movers and find ways to stand out.

Agency 61

Agency Marketing Food Affiliates 61

Digiday

JUNE 8, 2022

For example, CTV’s digital delivery enables the kind of granular ad targeting and measurement advertisers are accustomed to on digital and find largely unavailable on traditional TV. The post Agency execs shine a light on connected TV advertising’s Goldilocks paradox during Digiday’s CTV virtual forum appeared first on Digiday.

Agency 65

Agency Native Advertising Ad Targeting Advertising 65

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Paleo AdTech

DECEMBER 10, 2023

Through the time of the dot-com boom and bust, he bravely founded Poindexter, a Silicon Alley firm that provided technology to agencies. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 52

Real Estate Media Ad Tech Ad Targeting 52

VideoWeek

MAY 17, 2024

Netflix hasn’t said whether it will run ads during the NFL games – but doing so would bolster Netflix’s ad offering, giving it mass simultaneous reach which it can’t offer advertisers with the majority of its content.

Retail 98

Retail Media Ad Tech Audience 98

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e. Key Points.

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Demand Side Platform Impressions Ad Exchange Ad Space 73

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale.

Advertising 106

Advertising Ad Targeting Audience Brand Awareness 106

Martech

NOVEMBER 9, 2023

Recognizing the need for a more accessible solution, Meta has collaborated with select agencies, including Ignite Visibility , to introduce the updated CAPI Gateway. Enhanced targeting and optimization: Discover how to utilize CAPI for data collection and ad targeting optimization.

Conversion 88

Conversion ROI Ad Targeting Advertising 88

Paleo AdTech

FEBRUARY 27, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

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Marketing Banner Agency Ad network 122

Paleo AdTech

DECEMBER 10, 2023

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

Ad Tech 52

Ad Tech Ad Targeting Media Agency 52

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

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Audience Cookies Ad Targeting Agency 65

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.).

Marketing 65

Marketing Ad Targeting CPM Audience 65

Basis

DECEMBER 20, 2023

The post delves into real-world applications, from enhancing ad targeting to automating campaign tasks. Read more> 7) The Future of Advertising Agencies: How Leaders Can Learn and Evolve Oh, agencies. How can agency leaders approach these rapid-fire changes thoughtfully and strategically?

Agency 85

Agency Advertising Ad Targeting Marketing 85

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

TechCrunch Ads

AUGUST 2, 2022

What to look for when hiring a growth marketing agency. That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts. More posts by this contributor. They say pressure makes diamonds.

Marketing 76

Marketing Ad Targeting Agency eCommerce 76

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies.

Media 52

Media Ad Server Ad network Ad Tech 52

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. Is a shift from an all-around ad presence to smart bidding possible? No in-house data available?

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

OpenX

SEPTEMBER 26, 2023

The future of contextual buying Today, OpenX announced the launch of ConteX, a supply-side marketplace that empowers brands and agencies to activate a variety of both off-the-shelf and custom premium contextual solutions without complicated contracts and long wait times.

Cookies 52

Cookies Audience Ad Targeting Agency 52

Basis

AUGUST 18, 2022

Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. Why Brands and Agencies Are Hiring TikTok Creators [:04]. Why Brands and Agencies Are Hiring TikTok Creators [:04].

Marketing 61

Marketing Banner eCommerce Food 61

Paleo AdTech

DECEMBER 10, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 52

Marketing Banner Agency Ad network 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 58

Impressions Ad Targeting Audience Agency 58

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. An overview of how the header-bidding process works.

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Header Bidding Fill rate Ad Server Audience 79

Ad Monsters

FEBRUARY 7, 2024

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook.

Ad Tech 91

Ad Tech Media Agency Audience 91

Digiday

MAY 7, 2023

further fuels the retail media boom, some experts say it leaves agencies to navigate further fragmentation and new legal gray areas. Agency execs also wonder how easily consumers will manage privacy controls across various retail media networks and how those preferences will affect ad-targeting and measurement.

Retail 63

Retail Media Cookies Ad Tech 63

AdvertiseMint

MARCH 6, 2024

So, employ interest targeting and watch your Facebook advertising campaigns become more impactful, resonant, and, ultimately, successful. Contact the best ad agency on Facebook. Frequently Asked Questions How does Facebook interest targeting work? Can I combine multiple interests in my Facebook ad targeting?

Food 52

Food Fashion Audience Ad Targeting 52

VideoWeek

SEPTEMBER 12, 2023

“Google’s Performance Max ad targeting algorithm appears to be placing adult brands’ ads on ‘made for kids’ YouTube channels,” said the report. “Advertisers report they cannot audit this issue because Pmax does not provide them with granular placement reports.”

Ad Targeting 59

Ad Targeting Advertising Agency Media 59

Brid.tv

NOVEMBER 17, 2023

Not as Effective as It’s Lauded to Be The main idea behind behavioral targeting is that it allows brands to serve ads to people who are more likely to be interested in them. Other examples of discriminatory practices in behavioral targeting include categorization based on gender, race, religion , and more.

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GDPR Cookies Real Estate Non-Profit 79

AdvertiseMint

AUGUST 20, 2023

Users can provide feedback on ads, helping the platform identify and address concerns promptly. Privacy-centric ad targeting: TikTok prioritizes user privacy. Ad targeting methods use anonymized and aggregated data, allowing effective audience reach without compromising personal information.

Advertising 52

Advertising Ad Targeting Audience Video Ads 52

Digiday

JULY 17, 2022

Apollo was incubated within Anomaly (now a Stagwell agency) around 2016 but was never owned by the agency. ” “A SaaS to in-house market is an interesting line of business for an agency company to develop,” noted Jay Pattisall, vp and principal agency analyst with Forrester.

Retargeting 67

Retargeting Agency Media Ad Targeting 67

VideoWeek

APRIL 5, 2024

The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD. It will also give the newspaper a bank of first-party shopper data which it could use to power its ad targeting and measurement.

Ad Tech 59

Ad Tech Agency Media Audience 59

MNTN

AUGUST 19, 2022

The era of third-party ad targeting is coming to an end. If You Want to Navigate the New TV Landscape, Start by Shifting Your Mindset – The ability to target, measure and assess campaign ROI with Connected TV (CTV) is raising the bar for all video ad campaigns, driving advertisers to invest heavily in the platform. .

Marketing 98

Marketing GDPR Brand Awareness ROI 98

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Ad Exchange Header Bidding Ad Space Ad Inventory 72

TechCrunch Ads

AUGUST 2, 2022

” As she noted in her tweet, a similarly non-narrow interpretation of special category data processing recently got the gay hook-up app Grindr into hot water with Norway’s data protection agency , leading to fine of €10M, or around 10% of its annual revenue , last year. Are there any willing to change?

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GDPR Ad Targeting Cookies Advertising 123