Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. A DCO tool can be used with display, social, video and audio ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. An overview of how the header-bidding process works.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

JULY 24, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform that enables publishers to manage, sell, and optimize their available ad inventory on websites, mobile apps and other digital advertising channels. The winning bid is then sent back to the website, where the ad is shown to the user.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JANUARY 27, 2023

Tech Lab will work with Scope3 and Ad Net Zero to figure out a standard for quantifying carbon emissions across ad tech vendors. A framework will then be established for how these figures are transmitted between agencies, publishers, and ad tech partners.

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Paleo AdTech

DECEMBER 10, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 52

Media Click Through Rate Rich Media Ad Server 52

Clearcode

JANUARY 22, 2023

This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. different servers). The matched data can then be used for ad targeting, measurement and analysis.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Paleo AdTech

MAY 24, 2023

Then a 12-person shop in an unfashionable part of Connecticut, Modem can claim to be the first digital agency, building multi-media, CD-ROM and then internet-focused campaigns for clients such as General Electric and Coors. The world awaited its first ad server, which was forthcoming (see our chat with Kevin O’Connor ).

Media 40

Media Click Through Rate Rich Media Ad Server 40

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40