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Demand Side Platform

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

Demand Side Platform

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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Adweek

Supply Side Platform (SSP): What Is It and How Does It Work?

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. Is Google a Supply Side Platform?

Ad Inventory

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‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. A DCO tool can be used with display, social, video and audio ads.

Retargeting

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The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

YouTube Signs Up to Ipsos Measurement for UK Online Viewing Market research firm Ipsos this morning announced it will add UK viewing data from YouTube into its online audience measurement platform, Ipsos iris. ” Tech’s Ad Spend Pullback Continues for WPP WPP meanwhile posted a 1.6 GroupM grew 2.4

Non-Profit

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The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Within Uber Eats, ads will run after customers place orders, up until their order arrives. Read on VideoWeek.

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Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc

Header Bidding

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The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. different servers). The matched data can then be used for ad targeting, measurement and analysis.

Cookies First-Party Cookies Audience Retargeting

AdTech Trends

How To Build a Demand-Side Platform (DSP)

UK finally opens antitrust probe of Google’s role in the adtech stack

Trending Sources

Supply Side Platform (SSP): What Is It and How Does It Work?

‘It’s a head scratcher’: The cases for and against Netflix picking Microsoft to power its advertising business

How to Build a Dynamic Creative Optimization (DCO) Tool

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

Key Features of an SSP

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

How Publishers Can Make More Money With AdTech

The Best Mobile Ad Networks For 2023

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

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