The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

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CPC Advertising Click Through Rate Machine Learning 244

Martech

SEPTEMBER 11, 2024

This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Potential pausing of ads using highly targeted UTMs. Custom audiences may need adjustments. Some ad sets could be paused. Some ad sets could be paused. Key changes. Impact on businesses.

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Ad Targeting Communications Audience MarTech 115

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

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Advertising Demand Side Platform Ad Space Ad Inventory 59

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

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Machine Learning Advertising Ad Targeting Audience 52

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. How to create Instagram and Facebook ad audiences?

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Ad Targeting Retargeting Audience ROI 97

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically.

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Ad Targeting Demand Side Platform Impressions Audience 122

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

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Advertising Machine Learning Video Ads Ad Targeting 52

Playwire

AUGUST 21, 2024

To align with this audience, advertisers need to create shareable, personalized experiences that resonate with their needs and wants. Navigating CTV Advertising : Reaching Gen Alpha with CTV advertising involves strict COPPA compliance, which could restrict data collection from kids under 17 with the enactment of COPPA 2.0,

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Audience Advertising Ad Targeting 92

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Snapshot: Customer Data Platforms. Learn more here.

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Ad Targeting Ad network Cookies Audience 109

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

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ROI Audience Advertising Marketing 98

Ad Tech Daily

OCTOBER 24, 2024

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections.

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Audience Advertising Ad Tech Ad Targeting 105

Ad Monsters

DECEMBER 16, 2024

AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. Advertisers saw a record number of publisher product announcements this year. Advertisers like Toyota are seeing positive results.

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CPM Ad Tech Ad Targeting Advertising 98

MNTN

NOVEMBER 22, 2024

CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. You can target users while they’re watching content on their favorite streaming service, such as Hulu , Amazon Prime, or Netflix. The ad creatively showcased MNTN’s capabilities while keeping viewers entertained. YouTube Link 2.

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Advertising Finance Ad Inventory Audience 52

Digiday

MAY 6, 2024

And the third installment uncovered which ad attributes matter the most to marketers on streaming platforms. This is a member-exclusive article from Digiday.

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Ad Targeting Marketing Audience Advertising 97

Ad Tech Daily

OCTOBER 22, 2024

AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend. MINNEAPOLIS — TV advertising agency Marketing Architects announces the release of Annika Audience™.

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Audience Marketing Ad Tech Agency 100

The Ad Tech Blog

MARCH 25, 2024

How does lack of consent affect advertising? Lack of consent arises when consumers are not properly informed or do not agree to their data being collected and used for advertising purposes. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors.

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Advertising GDPR Ad Targeting Audience 130

Ad Tech Daily

NOVEMBER 7, 2024

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams […] The post Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage Sports Fans appeared first on Ad Tech Daily.

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Advertising Ad Tech Marketing Ad Targeting 98

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.”

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Ad Targeting Ad Server Geo targeting Ad Tech 89

Ad Monsters

DECEMBER 17, 2024

Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare. Generative AI enables brands and marketers to improve ad personalization and targeting, without needing massive amounts of first-party data.

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Marketing Viewability Cookies Ad Targeting 98

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

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Advertising Impressions Audience MarTech 131

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

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Machine Learning Advertising Cookies Conversion Rate 117

MNTN

JANUARY 16, 2025

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. What is Addressable TV Advertising? Addressable TV advertising is a type of targeted advertising that enables advertisers to customize the ads delivered to individual households while they are watching television.

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Advertising Audience Fashion Demand Side Platform 52

AdExchanger

FEBRUARY 27, 2024

Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger. The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done.

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Audience Media Ad Targeting Advertising 120

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

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Audience Cookies Ad Targeting Agency 73

Ad Monsters

FEBRUARY 12, 2024

The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. This is the next logical step in using AI in advertising. Experts predict the digital audio ad marketplace will surpass $10 billion in the US this year and hit $12.81 billion by 2027.

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Advertising Ad Targeting Audience Brand Awareness 116

PubMatic

OCTOBER 10, 2024

By explicitly allowing political advertising, publishers can help create a well-informed electorate across all political persuasions, while simultaneously checking off boxes on their monetization goals. The onus is now on publishers to open a clearer, safer path to enabling political advertising.

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Geo targeting Advertising Ad Space Cookies 111

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

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Advertising Mobile Ads Ad Targeting Audience 96

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. With nearly 3 billion games worldwide, in-game advertising can give brands incredible reach.

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Advertising Ad network CPM Non-Profit 117

The Ad Tech Blog

JULY 14, 2024

In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues. Another challenge is balancing personalization with privacy.

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Mobile Ads GDPR Machine Learning Conversion Rate 130

Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

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Advertising Audience Retargeting Media 105

Basis

SEPTEMBER 27, 2024

With billions of users spending significant amounts of their time on these platforms, it’s no surprise that social media has become an essential channel for advertisers. Amidst these concerns, recent regulatory efforts in the United States have intensified, with both lawmakers and platforms taking action to safeguard younger audiences.

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Media Advertising Ad Targeting Audience 97

Ad Tech Daily

OCTOBER 11, 2024

This collaboration enhances Simulmedia’s TV+ Advertising Platform, enabling pharma […] The post Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers to Reach Target Patient Audiences Through Consent-Based Data appeared first on Ad Tech Daily.

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Healthcare Audience Ad Tech Marketing 97

Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. WSJ’s Buy Side execs hope Twitter audiences will tune into its live stream shopping shows to convert viewers into consumers. Podcasters have their moment.

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Audience Advertising Media Conversion 69

AdvertiseMint

JANUARY 2, 2025

In todays competitive ecommerce landscape, a typical Amazon advertising agency will leverage Amazon Sponsored Product ads effectively can make all the difference in driving sales. Properly optimized listings enhance visibility and appeal, supporting your overall advertising efforts.

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A/B Testing ROI eCommerce Ad Targeting 52

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

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Advertising Conversion Audience Mobile Ads 117

Ad Monsters

APRIL 17, 2025

In digital advertising, much of the excitement has centered around generative AI, automation and creative optimization. By redefining how advertisers recognize and engage audiences, AI unlocks new possibilities for existing use cases and introduces new ones.

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Ad Targeting Audience Impressions Advertising 52

Digiday

MAY 5, 2024

At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. Snap, which positioned itself as “not social media,” discussed ways it is using AI to help create augmented reality lenses for users and advertisers within minutes.

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Machine Learning Advertising Ad Targeting Media 96