illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Yahoo will match anonymized customer data with advertisers’ data. Let us know!

Retail 84

Retail Media Ad Inventory Ad Space 84

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. The future of CTV advertising will more heavily leverage non-intrusive, innovative ad formats. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b Key Takeaways. from 2021.

Advertising 52

Advertising Ad Space CPA Impressions 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection.

Marketing 123

Marketing Cookies Machine Learning MarTech 123

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Ad Monsters

OCTOBER 1, 2022

Receive more advertiser spend — Platforms are always updating default buyer settings, so updating your ads.txt files ensures you are eligible for all platform ad campaigns. If more advertisers have the capability to bid for ad space, this results in more revenue.

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Fill rate Cookies Ad Exchange Ad Space 105

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Header Bidding Ad Server Cookies Ad Inventory 98

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

Advertising 52

Advertising Brand Awareness Audience Banner 52

InMobi

OCTOBER 29, 2021

have to say about privacy, mobile advertising and data collection? through InMobi Pulse , InMobi’s mobile market research solution, asking them how they feel about advertising and data collection. Key Highlights 57% said they would prefer that mobile apps have ads, rather than having to pay to download apps.

Advertising 52

Advertising Pop-Up Communications Ad Space 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Share Tweet Share Significant changes are not new to the advertising industry! Five years ago, publishers earned money from ads just by showing it. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. CPM is still the popular pricing model used in digital advertising.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Hence, it became vital for publishers and advertisers to learn about it. PAAPI helps marketers target and show highly addressable ads depending on the site the users visited previously. Do Advertisers Have the upper hand with PAAPI?

Audience 52

Audience Cookies Ad Server Viewability 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising 54

Advertising CPM Mobile Ads CPC 54

YieldBird

NOVEMBER 10, 2023

This is the time for publishers to cash in on programmatic advertising and maximize revenue. Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day. Don’t let outdated and underperforming ad units clutter your website.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Lemonads

SEPTEMBER 13, 2020

As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! Programmatic advertising is not synonymous with RTB. RTB in advertising is a part of the programmatic advertising process.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Ad Exchange Fill rate Ad Server Header Bidding 52

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The phaseout of third-party cookies from all major web browsers by 2022.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Monetize More

OCTOBER 13, 2022

Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. It’s a win-win situation as publishers get improved user experience and more ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. All of these things create a great environment for ad refreshing if it is done right. What is Ad Refresh? Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Clearcode

NOVEMBER 21, 2023

Our goal is not just to provide you with the technical resources but to be a reliable partner in navigating the complexities of software development for advertising and marketing. That’s where Clearcode comes in. a lot of those are building the software in-house themselves, right.

MarTech 85

MarTech Retail Conversion Media 85

Ad Beat

SEPTEMBER 4, 2019

Let’s take a closer look at their advertising strategy so far: Ad Spend and Ad Networks. In the last 6 months, Vimeo has spent a whopping $28M on online advertising, with the majority going towards Google ($22.8M) and Direct Buy ($4.4M). Publishers.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. They are about to build a cookieless advertising ecosystem. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. hide ] What Is a Programmatic Advertising Platform?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. In 2022, we are facing a cookieless future of advertising. The death of device ID.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

SEPTEMBER 30, 2022

When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. This article breaks down the best advertising practices for apps to help make sure you leave not a single cent on the table. App publishers often focus their advertising strategies on the latest ad tech fads.

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