Exchange Wire

OCTOBER 4, 2022

In today's ExchangeWire news digest: UK ministers budget £930m for ad space to promote government policies; the Biden administration tightens restrictions on China's access to US tech; and Sweden's DBT secures a loan of €285m (£248.8m) to meet growing demand [.].

Ad Space 52

Ad Space Advertising 52

Smarty Ads

SEPTEMBER 6, 2023

Taking advertising campaigns to the next level and reaping returns on investments sounds thrilling, but at the same time, it may not be a piece of cake when it comes to implementation. In the quest to maximize the outcomes of marketing campaigns, businesses focus on various criteria and may overlook.

Ad Space 59

Ad Space Advertising Marketing 59

Adtelligent

MAY 12, 2024

Programmatic advertising is an adtech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Of course, the above statement is not set in stone.

52

52

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Advertisers are going to remain loyal to Meta not because of how the platform performs with users, but because of its familiarity and ease of use from a marketing perspective. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Retail Impressions Ad Space 104

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles.

Advertising 77

Advertising Ad Inventory Ad Space Media 77

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Continue reading this article on digiday.com.

Ad Space 66

Ad Space Advertising Audience Media 66

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising? billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 229

Ad Tech Ad Space Media Advertising 229

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Here’s everything you need to know about Connected TV inventory.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Playwire

APRIL 20, 2023

Key Points Navigating video advertising can be a challenge, but the rewards in revenue make it a worthy investment for many publishers. There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. This happens all the time when advertisers and brands purchase contextual placements through DSPs that don’t have advanced video analysis tools.

Audience 59

Audience Advertising Cookies Ad Space 59

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

PubMatic

MARCH 20, 2023

There are plenty of victories to go around when it comes to the immense opportunity of advertising within premium streaming environments. The real winners in this equation will be the advertisers themselves. But without a doubt, we know which players will wield the most power within the future state of streaming advertising.

Advertising 95

Advertising Ad Space Audience Ad Tech 95

Martech

FEBRUARY 1, 2022

announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. Today, Roku, Inc.

Advertising 89

Advertising Impressions Ad Space Audience 89

MNTN

MARCH 3, 2023

And lately, the advertising industry is buying these hammers in bulk. Spectrum Reaches for AI Last week, Spectrum’s ad sales business, Spectrum Reach, got into the AI game with a new “first-of-its-kind AI-powered platform” video production platform.

Advertising 98

Advertising Ad Space Audience Marketing 98

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. In the realm of advertising, television has also been a mainstay. Advantages Of TV Advertising.

Media 99

Media Advertising Marketing Audience 99

Smarty Ads

DECEMBER 8, 2022

Programmatic advertising has become a necessity for any brand that wants to grow. Today, 75% of all advertising in the digital ad space is programmatic. It can take many forms, be broadcasted on different platforms, and target different audiences. And 54% of consumers want to see.

Advertising 52

Advertising Ad Space Audience 52

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Automatad Inc.

JANUARY 15, 2024

So, to give you a heads-up, this post explores the different dimensions of programmatic video advertising, its efficiencies, challenges, and trending topics in a new light. Programmatic makes the video ads less interruptive, hooks up the users for a long time, generates high revenue, and is highly efficient. Let’s get started.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 93

Demand Side Platform Advertising Ad Tech Ad Exchange 93

MNTN

FEBRUARY 16, 2024

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. There is no exact figure that anyone can definitively offer as to the actual cost of cable ads (until you actually buy them). What Is Cable TV Advertising? How Does Cable TV Advertising Work?

Advertising 52

Advertising Audience CPM Ad Space 52

Agility Ads

MARCH 18, 2022

Healthcare advertising is essential now that patients have more options than ever before. By having a planned budget and utilizing digital advertising tools like programmatic advertising and geofencing, you can help your practice stand out from the competition. What Is Programmatic Advertising?

Advertising 52

Advertising Healthcare ROI Audience 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

MNTN

MARCH 18, 2024

Much of this revolution was kickstarted by computers and programmatic buying ; today it’s being driven further by a popular advertising technique known as real-time bidding (RTB). Again, real-time bidding revolutionizes the way digital ad spaces are bought and sold, leveraging technology for instantaneous auctions.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

AdPushup

JANUARY 26, 2023

Improve your advertising strategy and maximize your ad spend with our comprehensive guide on programmatic direct. The advertising industry is complex. There are already a few known methods to sell and purchase ad space (inventory); more are being added [.]

Ad Space 97

Ad Space Advertising 97

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98