Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Client-Side Video Header Bidding Server-Side Video Header Bidding So Which Is Better? The HTML player serves the video ad to the user.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Automatad Inc.

FEBRUARY 20, 2023

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It eliminates the need for manual negotiation and purchasing, reducing the risk of human error and wasted ad spend.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Martech Series

OCTOBER 18, 2022

People on Pinterest seek inspiration with intent – from searching for the latest trends to clicking on an ad for their next purchase, they have an expectation to find what they’re looking to buy and have an open mind to discover more. Google Tag Manager: Advertisers must already be working with GTM-Server Side.

Advertising 94

Advertising Conversion CPA Audience 94

Monetize More

NOVEMBER 28, 2022

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. In this post, we’ll take a look at some of the features that make Google Ad Manager so popular among publishers. What is Google AdManager?

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. In this guide, we have header bidding explained, so keep reading to discover all the details. Since a lot of ad auctions take place at the same time, the competition grows, which positively affects the publishers’ advertising revenue.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Paleo AdTech

DECEMBER 10, 2023

A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s. There was a cautionary precedent.

Ad Server 52

Ad Server Real Estate Impressions Agency 52

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Martech

OCTOBER 30, 2023

We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. On the other end, the user’s inbox uses a POP3 Server.

Marketing 115

Marketing Audience Communications Electronics 115

Monetize More

JUNE 15, 2023

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right?

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

MNTN

MARCH 14, 2024

Supply Side Platforms —or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Paleo AdTech

FEBRUARY 27, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 122

Marketing Banner Agency Ad network 122

Paleo AdTech

DECEMBER 10, 2023

Her domain was digital marketing analytics, and she ended up guiding Havas Digital’s Artemis platform. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Monetize More

APRIL 13, 2023

Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. In this guide, we break down everything you need to know about header bidding so you can make an informed decision.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

MobileAds

JANUARY 24, 2021

What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. This article is a detailed guide to vCPM. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. This article is a detailed guide to vCPM. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

MARCH 4, 2024

And while many have taken the initiative to match the available sustainability guides given by industry experts to optimize their operations, unfortunately, as a result, greenwashing has appeared as well. Boost RPM with unlimited ad podding. How Can the Video Industry Improve Sustainability?

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Ad Monsters

MAY 18, 2023

Collectively, digital ad tech accounts for 3.5% chapter of Ad Net Zero , a UK-based organization that seeks to help brands, agencies, publishers and ad tech companies achieve net zero. Fifty US-based digital advertising companies joined Ad Net Zero, and together they represent 40% of the world’s advertising spend.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

Martech Series

AUGUST 16, 2022

dPRO FAST Engine is a complete back-end and front-end solution for streaming FAST Linear Channels within an elegant designed turn-key electronic programming guide (EPG), powering over 400+ channels to date.

Electronics 72

Electronics MarTech Agency Marketing 72

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). Disney+ also launched its ad tier in the UK on Wednesday, expanding the reach of its ad offering.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Martech Series

FEBRUARY 14, 2023

The dataset used for the analysis includes details from the mid-to-small-size businesses that held an At-Bay policy from mid-2018 up until May 2022, and also experienced a security incident where the attack vector included a malicious email or network security attack against a local email server.

MarTech 91

MarTech Marketing 91

Monetize More

NOVEMBER 20, 2022

Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. Keep in mind that we’ll only be focusing on AdSense and optimizing your ads. AdSense is an ad network that connects publishers and advertisers. Different types of AdSense ads.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech? The list is below.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Paleo AdTech

MAY 9, 2023

Her domain was digital marketing analytics, and she ended up guiding Havas Digital’s Artemis platform. A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Martech Series

SEPTEMBER 6, 2022

Multifactor authentication provides an added layer of security. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. Additional features in the upcoming P5 version 7.1

Media 87

Media Healthcare MarTech Conversion 87

Clearcode

FEBRUARY 25, 2022

In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits. How Do Hybrid Broadcast Broadband TV Ads Work? What Do You Need To Display an Ad? Popular Ad Formats. An example of an overlay ad that’s displayed on top of the video content. Table Of Contents.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Paleo AdTech

DECEMBER 10, 2023

These days, Lee is a fractional CMO, executive guide and founder of the Sherpa Marketing agency, based in New York. He’s also an ad industry influencer, entwined with the Advertising Club for years, inducted into the AAF Hall of Achievement and named by Ad Age as one of 21 people to watch in the 21st century.

Marketing 52

Marketing Banner Agency Ad network 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Basis

AUGUST 15, 2022

Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. In a recent survey, the majority of advertisers reported using 7 platforms in a typical day and 9 for a typical ad campaign. It’s no wonder marketers are feeling tired.

Ad Server 68

Ad Server Viewability Retargeting Advertising 68

Automatad Inc.

JANUARY 23, 2024

This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. The Protected Audience API is the Privacy Sandbox technology used for remarketing and delivering relevant ads and is designed to prevent third-party data tracking across sites.

Audience 52

Audience Cookies Ad Server Viewability 52

Smart-Hub

APRIL 1, 2024

In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! For instance, these can be language preferences, login credentials, products added to the cart, viewed pages, etc. Targeting and ad serving.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56