Martech Series

JANUARY 23, 2023

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Get MarTech! In your inbox.

Audience 138

Audience eCommerce Entertainment Media 138

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Dstillery’s new Connected TV (CTV) solution uses AI and applies its patented ID-free technology to reach priority audiences more effectively. Get MarTech! The post The latest AI-powered marketing tech releases appeared first on MarTech.

Marketing 105

Marketing SEO Conversion Ad network 105

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Walled gardens: Big Tech companies with massive audiences and ad networks (Google, Meta, Amazon). Get MarTech! In your inbox.

Ad network 101

Ad network MarTech Audience Marketing 101

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

AUGUST 26, 2018

This makes the economics of mobile advertising difficult, if not impossible, to compute, resulting in wasteful ad spends. The Fragmented Landscape in MarTech and AdTech The Advertising & Marketing Landscape. Which ads are working best for different audience segments? See illustration below.

MarTech 52

MarTech ROI Retargeting Ad network 52

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!

Retail 87

Retail Media Ad Inventory Ad Space 87

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you. In your inbox.

Retail 99

Retail Media Cookies Electronics 99

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Martech

OCTOBER 13, 2022

“Working with Yahoo and Lowe’s One Roof Media Network gives us access to a comprehensive set of tools that takes our campaigns and audience engagement further, including premium digital out-of-home, display and video.”. Retail media networks aren’t just happening at retailers. Get MarTech! Why we care. In your inbox.

Retail 97

Retail Media Demand Side Platform Ad network 97

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. Good morning, Marketers, and are you warming up the Schadenfreude ?

Video Ads 110

Video Ads SEO Ad Server Ad network 110

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Get MarTech! In your inbox.

Retail 98

Retail Media eCommerce ROI 98

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Snapshot: Customer Data Platforms. Learn more here.

Ad Targeting 92

Ad Targeting Ad network Cookies Audience 92

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Martech

FEBRUARY 16, 2023

The customer experience after the ad Then comes something equally important for both brand and demand campaigns: Determining what the experience should be when the person goes from an ad to a landing page, to an offer or to a piece of content. Get MarTech! How well did they do? So, how did these campaigns do? “[For

Ad network 107

Ad network Brand Awareness Ad Space MarTech 107

Martech

AUGUST 6, 2021

As the CTV landscape continues to mature, some of the same obstacles to brand-safe and brand-suitable ad placement traditionally associated with web advertising have wormed their way in, according to John Ross, DoubleVerify’s Director of Product Strategy. Advertisers are following the audience. Brand risks on CTV. Why we care.

Ad network 107

Ad network Audience Advertising MarTech 107

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. We initially came out as an ad network selling data and audiences. Spherical can push the result audiences to adtech solutions or to social media pipes.

Data Management Platform 88

Data Management Platform Cookies First-Party Cookies Audience 88

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. For instance, if marketers notice that a certain audience segment responds well to some targeting, there are a variety of tactics to consider.

Marketing 95

Marketing Conversion Rate MarTech Ad network 95

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. For example, SSPs often connect to multiple ad exchanges, ad networks, and DSPs.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Martech Series

JANUARY 27, 2023

Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023. While third-party marketplaces and ad networks can help acquire customers, the “name of the game” is going to be retention, not just acquisition.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech Series

OCTOBER 1, 2022

To understand just how damaging, it’s worth comparing with a problem that causes many marketeers sleepless nights: ad fraud. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam. Ad fraud vs skewed analytics. But the less obvious costs may actually be more damaging.

Marketing 89

Marketing Ad network MarTech Advertising 89

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Users’ attitudes toward websites also affects publishers’ ad revenue streams — if users find adverts relevant, they will interact with them (e.g.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

AUGUST 4, 2022

Publishers and media companies, e.g. video-streaming companies, can build self-serve ad platforms to allow advertisers and ad agencies to run campaigns that show ads to the publisher’s audience. DSPs, SSPs, ad networks and ad servers) and data platforms, such as DMPs and CDPs. Advertising Agencies.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. In 2006, AdMob, a mobile ad network, was founded.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. appeared first on MarTech.

Marketing 116

Marketing ROI Ad network MarTech 116

Martech

JULY 12, 2023

ad exposure data or who saw which ad, etc.) have accumulated from their ad networks. Similarly, NBCUniversal’s Audience Insights Hub works in partnership with Snowflake. Get MarTech! The post Data clean rooms: A beginner’s guide appeared first on MarTech. that Google et al. In your inbox.

Retail 93

Retail Media Ad network Cookies 93

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

Audience 101

Audience Cookies Ad network Conversion 101

Clearcode

JANUARY 22, 2023

The user would then be shown ads for these products as they browse different websites. DCO tools, on the other hand, use ML and algorithms to tailor ads, test them on a smaller audience, and show ads with a high success rate. Their engines produce and control the design versions of ads required for a DCO campaign.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

FEBRUARY 25, 2022

HbbTV applications utilize the Internet to display content like high-resolution images and text, and various mechanisms for audience interaction. HbbTV content, including ads, can be either related or independent to a broadcast and can transition between these models. What Do You Need To Display an Ad? Source: HbbTV.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Clearcode

APRIL 26, 2023

Demand-path optimization also analyzes the whole digital business environment: supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). appeared first on Clearcode | Custom AdTech and MarTech Development. In this phase, you should have estimated numbers and goals set.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Lemonads

JANUARY 3, 2021

The result is that they have way more opportunities to reach their target audience. Agencies The same can be said for ad agencies that want to offer their clients real-time bidding opportunities. No one could expect that one single platform could take over and offer a fully integrated system in and of itself.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Martech

MARCH 10, 2023

Types of in-game advertising Before exploring how to take advantage of in-game advertisements, let’s review the most common types of game ads. When selecting an approach to buying in-game advertising, consider the specific goals, budget and target audience of the campaign. Get MarTech! In your inbox.

Advertising 102

Advertising CPM Ad network Non-Profit 102