Paleo AdTech

DECEMBER 10, 2023

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost is about as mainstream as gaming ad networks get. Google AdMob. Chartboost.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Monetize More

MAY 31, 2023

One of the most effective ways to do this is by using high RPM ad networks. And which high RPM ad networks are the best for you? Revenue per 1000 impressions, or RPM , is a metric used by ad networks to measure the revenue generated by ads per thousand impressions. But what exactly is RPM?

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AdPushup

SEPTEMBER 8, 2022

However, the audience has caught on too. In display ads, this is proven by the existence of banner blindness. Native ad networks [.]. Advertising executives have tried their best to hide that fact by making advertisements funny, amusing, and occasionally even downright controversial.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web.

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Paleo AdTech

OCTOBER 6, 2022

In fervid, microscopic early web — around 1995 and 1996 — Jay found a greenfield, with “zero ads” and no real competition, but that changed. DoubleClick entered as a competing ad network that first year, followed by 24/7 and Real Media and Flycast , and others.

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Digiday

DECEMBER 7, 2022

Nor has the business opportunity been lost on the company, which is practically salivating at the prospect of serving up more of its data to enable more retailers to get in the game, as well as for more brands to find receptive audiences. “Uber is an advertising network. Two things are going on.

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Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

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Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

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Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground.

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Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network. Processing.Please wait.

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Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

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Lemonads

JUNE 22, 2021

RevContent Company Review They were founded on the belief that the world's leading publishers needed to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives. Let’s “ Discover the right Audience at the right time ”!

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AdExchanger

JANUARY 17, 2024

Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. Raptive […] The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.

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Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

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Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. You’re paying a bit of a premium to leverage the audience insights and the captive attention of folks,” Muñoz said.

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Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S.

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Martech Series

JANUARY 23, 2023

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

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Monetize More

APRIL 23, 2023

Choosing what ads to display on your site is one of your many responsibilities as a publisher. As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it? This is crucial, as it could make or break your ad revenue.

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Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. You’re a proponent of Seller Defined Audiences. You’re a proponent of Seller Defined Audiences.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. Get a better hold on what content the audience is looking for, and where. Get MarTech! In your inbox.

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InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

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MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

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Ad Monsters

MAY 9, 2024

Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. Ad Verification Partnerships Teaming up with specialized ad verification companies can enhance fraud prevention efforts. The reason for this is simple.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

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