Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Paleo AdTech

OCTOBER 6, 2022

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. Another early website, post-WebConnect but still focused on lists.

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Digiday

DECEMBER 7, 2022

Nor has the business opportunity been lost on the company, which is practically salivating at the prospect of serving up more of its data to enable more retailers to get in the game, as well as for more brands to find receptive audiences. “Uber is an advertising network. Two things are going on.

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Ad network Retail Audience Conversion 69

Martech

FEBRUARY 16, 2022

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Read more: iHeart creates ad network. Processing.Please wait.

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Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video.

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Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

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Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!

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Lemonads

MAY 20, 2020

Push notifications are one of the most popular ad formats in affiliate marketing with huge traffic volumes, worldwide GEOs, and high-performance. In this review, we will speak about RichPush — a push notifications ad network which was among the first to enter the affiliate marketing industry with push ads format.

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Lemonads

JUNE 22, 2021

RevContent Company Review They were founded on the belief that the world's leading publishers needed to monetize their audience by providing users with a way to discover news, innovative thoughts and useful products that are interesting and relevant to their everyday lives. Let’s “ Discover the right Audience at the right time ”!

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market?

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Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp.

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Martech Series

JANUARY 23, 2023

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,

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Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social.

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Paleo AdTech

DECEMBER 10, 2023

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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All About Advertising Law

AUGUST 12, 2022

The CFPB’s new rule limits the applicability of that exemption to digital marketing providers such that the “electronic media” prong is very nearly void. Chopra has made clear that based on the new rule, “the service provider exemption for ‘time or space’ will typically not apply to the digital marketing services offered by major platforms.”

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Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

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Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

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Marketing Conversion Rate MarTech Ad network 98

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

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Martech Series

OCTOBER 1, 2022

All marketeers make decisions based on data generated by these customer journeys, but if bots are included alongside real customers, this means the data is inherently flawed. Can marketers ever make good decisions based on bad data? Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam.

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InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. What does the app developer and ad monetization landscape in APAC look like? Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences.

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Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems.

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MNTN

MARCH 14, 2024

Ad Exchange vs. Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. How Does an Ad Exchange Work?

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Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. You’re a proponent of Seller Defined Audiences. You’re a proponent of Seller Defined Audiences.

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Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

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Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

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Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. It’ll depend,” said Milicevic.

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InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

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Adtelligent

MAY 12, 2024

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. AI can also allow marketers to create buyer personas similar to a brand’s ideal customer as the customers themselves.

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Paleo AdTech

MARCH 22, 2022

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

OCTOBER 26, 2020

Becoming a successful marketer requires discipline, creativity, and a strategic approach. In addition to learning about the latest marketing trends and ad formats available, affiliates and similar professionals need to determine how to apply this knowledge in order to get the best results.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Martech

MAY 16, 2022

Read next: Best Buy announces in-house ad network Best Buy Ads. Walmart is the largest company with a media network that sells ad space and restricted access to their customer data. Get the daily newsletter digital marketers rely on. DoorDash, Kroger Co., Best Buy and CVS Health Corp. Processing.Please wait.

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