PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 118

Media Ad Tech Retail Display Advertising 118

PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.

Header Bidding 114

Header Bidding Viewability Ad Tech Ad Inventory 114

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 128

ROI Media Audience Ad Inventory 128

Martech Series

JUNE 10, 2025

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution In the latest demonstration of its leadership in developing unique creative formats, TripleLift , the world’s leading Creative SSP, announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising.

Advertising 66

Advertising Ad Server Ad Inventory Education 66

Martech

JANUARY 20, 2022

Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4 An audience of 96.4

Audience 141

Audience Ad Inventory MarTech Marketing 141

Martech

MAY 7, 2025

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

Ad Tech 120

Ad Tech Ad Server Ad Exchange Ad Inventory 120

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. But how do you achieve this? No content?

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

NOVEMBER 12, 2024

Curators have emerged as key players in the advertising ecosystem, offering a valuable service by simplifying the complexity, particularly as the industry grapples with signal loss due to cookie deprecation. Publishers, aiming to maximize their inventory’s reach, often find curators helpful in achieving this goal.

Pop-Up 104

Pop-Up Audience Ad Inventory Cookies 104

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3%

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

illumin

AUGUST 9, 2024

Find out how this impacts the world of digital advertising. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. Typically, it involves first-party data targeting, self-serve advertiser portals, and auction pricing.

GDPR 97

GDPR Ad Inventory Audience Media 97

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

Advertising 131

Advertising Cookies Ad Inventory Audience 131

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

Audience 97

Audience Real Estate Demand Side Platform Food 97

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys. What Is CTV Retargeting?

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

MNTN

NOVEMBER 22, 2024

CTV ads are delivered on streaming devices like smartphones, smart TVs, and tablets. Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples. The ad creatively showcased MNTN’s capabilities while keeping viewers entertained.

Advertising 52

Advertising Finance Ad Inventory Audience 52

MNTN

FEBRUARY 11, 2025

Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. Below is everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. From there, it will create detailed audience segmentations to support targeted marketing.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation.

Advertising 81

Advertising Marketing Ad Inventory Impressions 81

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is.

Advertising 118

Advertising Ad Inventory MarTech Ad Tech 118

Martech Series

JANUARY 3, 2023

Discovery will use VideoAmp’s measurement and data capabilities to better represent its audiences for advertisers looking to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency. The differential was even greater among affluent audiences (2.3X Discovery. “We

Audience 98

Audience Entertainment Ad Inventory MarTech 98

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 111

Advertising Ad Inventory Viewability Audience 111

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. This auction-based system helps publishers get the best value for their available inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. million individuals in the U.S.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. Lemma Infibid allows publishers to combine various ad formats into one platform and uses real-time auctions to get the highest price for their ad inventory.

MarTech 73

MarTech Ad Inventory Ad Space Conversion 73

Martech

FEBRUARY 23, 2022

Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Publishers include Discovery and FOX.

Advertising 107

Advertising Manufacturing Ad Inventory Impressions 107

Martech

SEPTEMBER 18, 2024

Politics driving up costs and limiting ad inventory As the election cycle intensifies, political campaigns are increasingly dominating both traditional and digital media spaces. This dominance is driving up costs and limiting ad inventory, especially in key battleground states. Here’s how: 1.

Media 75

Media Ad Inventory Electronics Audience 75

Digiday

MARCH 6, 2023

. — Target, Kroger, Lowe’s, Best Buy, Walgreens, Dollar General, Albertsons and more — are investing heavily in advertising via retail media networks (RMNs) and other digital sources. of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Spend in this area is expected to account for 19.3%

Ad Inventory 72

Ad Inventory Retail Audience Ad network 72

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

Advertising 124

Advertising Ad Inventory Cookies MarTech 124

Advendio

APRIL 14, 2025

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth.

ROI 52

ROI Retail Media Ad Inventory 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

AdExchanger

MAY 20, 2024

Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side.

Ad Inventory 128

Ad Inventory Audience Advertising 128

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? Why Are Advertisers Still Afraid? Let’s get into the numbers.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. Let’s break it down.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52