illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

AUGUST 9, 2024

The social media company Snap Inc. announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. They kept user IDs within their own ad ecosystems for media planning and measurement. is opening its walled garden.

GDPR 97

GDPR Ad Inventory Audience Media 97

Digiday

FEBRUARY 5, 2025

And key to that is ad tech, one its doubling down on. Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices.

Demand Side Platform 62

Demand Side Platform Advertising Ad Inventory Ad Tech 62

Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59

Media SEO Marketing Healthcare 59

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts. The post StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization appeared first on Ad Tech Daily.

Ad Inventory 111

Ad Inventory Ad Tech Marketing Media 111

VideoWeek

JUNE 15, 2022

Reuters reported on Monday that Google has offered to open up access to YouTube for third-party ad tech companies, as part of a settlement for an ongoing EU antitrust investigation. For example, a bill was recently proposed in the US Senate which would force Google to divest its ad tech business.

Ad Tech 85

Ad Tech Demand Side Platform Ad Server Ad Inventory 85

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. The rapid rise of CTV platforms has led to a surge in available ad inventory.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Ad Monsters

SEPTEMBER 10, 2024

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. Is this about controlling CTV ad inventory? Owning the Ecosystem: More Than Just Ads The Trade Desk’s ambitions go way beyond simply building a TV OS. Absolutely.

Advertising 111

Advertising Retail Manufacturing Ad Inventory 111

Digiday

APRIL 29, 2024

If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 120

Impressions Ad Tech Media Ad Inventory 120

illumin

JUNE 18, 2025

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertising 71

Advertising Banner Audience ROI 71

illumin

APRIL 22, 2025

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

SEPTEMBER 16, 2022

If imitation is the highest form of flattery then publisher Minute Media’s latest venture is a paean to ad tech. The sports publisher is now the proud owner of its own supply-side platform otherwise known as the marketplace advertisers go to buy ads on its sites. Normally, this ad tech is owned by a third-party.

Media 73

Media Impressions Ad Tech Demand Side Platform 73

Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Anything that dilutes this position is a risk — including ad tech vendors. And why would it?

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Digiday

JULY 4, 2023

Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.

Demand Side Platform 73

Demand Side Platform Ad Inventory Ad Tech Media 73

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. Making a bad bargain is likely to happen if not to generate different inventory package prices.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 56

Ad Tech Retargeting Finance Ad Inventory 56

VideoWeek

MARCH 26, 2025

At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic campaigns. Which ad tech vendors are delivering the most value to your business? Secondly, to value quality over quantity in their media planning. What do you think is your company’s strongest USP?

Education 59

Education Cookies Ad Tech Advertising 59

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. Processing.

Agency 75

Agency Audience Ad Tech Ad Inventory 75

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. Through the second round of the NCAA Mens tournament, games averaged 9.4

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory Fill rate 52

Digiday

MAY 27, 2024

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Inventory 71

Ad Inventory Ad Tech Audience Media 71

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

Ad Tech Daily

JULY 18, 2022

The post Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Advertising Marketing Data Management Platform 111

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions. Burt Analytics.

Ad Inventory 98

Ad Inventory Demand Side Platform Ad Server Impressions 98

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September.

Retail 59

Retail Media Ad Inventory Advertising 59

Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. The targeting thing is probably big for them because they can better monetize the inventory as opposed to us just buying P2+ [the broad audience segment of anyone two years old and older] and there’s so much waste.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

Ad Tech Daily

OCTOBER 31, 2024

This collaboration reinforces Yahoo’s commitment to providing a safer, […] The post Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem appeared first on Ad Tech Daily.

Ad Tech 97

Ad Tech Advertising Ad Inventory Ad network 97

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. As media buyers activate against multiple signals, publishers have an opportunity to—and indeed should—develop new standards for enhanced interoperability, as well as performance.

Advertising 131

Advertising Cookies Ad Inventory Audience 131

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Viewability 69

Viewability Ad Inventory Ad Tech Media 69