AdExchanger

FEBRUARY 6, 2024

Brands are turning to new ad formats for help moving down the funnel with their streaming campaigns to achieve outcomes beyond reach and frequency, said Matt McDonald, Google's global head of connected TV and streaming. The post Google On Why New CTV Ad Formats Are Easier Said Than Done appeared first on AdExchanger.

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Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

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AdExchanger

JUNE 15, 2023

Roku announced two new interactive ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The post Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers appeared first on AdExchanger.

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share In the ever-evolving digital advertising landscape, choosing ad formats is an influential decision for advertisers and publishers alike. However, the challenge lies in delivering ads that enhance the user experience rather than alienate the audience.

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AdExchanger

JULY 18, 2023

The post YouTube’s CTV Ad Formats Aren’t Innovative Enough. In a wildly exciting and inventive sector, YouTube is merely meeting the status quo – with scope for so much more. It’s Time To Push Boundaries appeared first on AdExchanger.

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MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience.

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MNTN

DECEMBER 4, 2023

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience.

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Digiday

JANUARY 23, 2024

This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials. This is a member-exclusive article from Digiday.

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AdPushup

JUNE 14, 2023

If you’re monetizing your inventories through Google Ad Manager, you’ve probably heard people talking about “multi-format ads”. The promise of multi-format ads is to deliver multiple ad types within minutes and open publishers’ inventory to a larger audience.

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Smaato

JUNE 3, 2023

We have come a long way since the early days of banner ads and pop-ups. In recent times, full-screen ads have emerged as one of the most effective ad formats, and their popularity is growing faster than ever. The post Full-Screen Ad Formats – Benefits for Publishers and Users appeared first on Smaato.

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Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

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Exchange Wire

APRIL 10, 2024

On today’s news digest: WPP Partners With Google Cloud; Google Unveils Arm-Based Central Processing Unit; Vevo Introduces Shoppable Ad Formats On the keynote stage at Google Cloud Next on Tuesday, Google Cloud and WPP announced a partnership which will involve integrating [.]

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Marketing Dive

MAY 4, 2023

is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories. The company also said Warner Bros.

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AdPushup

MARCH 19, 2023

Find out which ad format is the most effective in capturing users’ attention and driving engagement. From video ads and interactive ads, we’ll discuss it all. Find out which ad format is the most effective in capturing [.] Looking to drive engagement with your digital advertising campaign?

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Exchange Wire

MARCH 25, 2024

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [.]

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TechCrunch Ads

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. French startup Aive speeds up the process quite drastically as it can automatically generate all formats and all durations from one source video.

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Exchange Wire

JULY 12, 2023

Epom, a leading ad tech software platform, has released its comprehensive report on ad banner formats performance, geo, and device statistics. The post Epom Ad Tech Report: Unveiling the Most Cost-Effective Ad Banner Formats appeared first on ExchangeWire.com.

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Kritter

JUNE 14, 2023

Ad placements play a key role in revenue generation from websites. The position where ads […] The post Optimized Ad Placements & Formats: Unleashing Engagement and ROI appeared first on Kritter.

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Martech

MARCH 31, 2022

Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in the ad ecosystem due to a proliferation of new formats and ad capabilities, including the interactivity promoted by digital ads. Processing.Please wait.

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VideoWeek

MARCH 21, 2023

But we’ve also seen some media companies designing new ad formats specifically to capitalise on this trend, with attention grabbing formats which score well through various attention metrics. These new spots, sold through TF1’s sales house TF1 PUB, sit in the last spot of a regular ad break.

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MNTN

MARCH 10, 2023

CTV boasts the highest share of ad views for premium video across devices, according to FreeWheel , and as more streaming ad inventory opens up, CTV’s share of ad views is expected to increase further. The post CTV Ad Video Completion Rates Are Higher Than Any Other Device Format appeared first on MNTN.

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VideoWeek

MAY 23, 2023

The company announced a raft of advertising features for its AVOD tier, Max with Ads, priced at $9.99 And the ad offering also combines products from both services, including “innovative and non-traditional” formats. And advertisers can buy pause ads, static ads that appear when the user pauses a stream.

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Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

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Smaato

JANUARY 10, 2023

What are some of the top questions about the variety of ad formats and how to choose the best one for your business’s needs? There are many different ad formats that can be used. The post Ad Format FAQs: What’s most effective for web, in-app, and CTV?

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InMobi

JANUARY 11, 2023

One way to do this is by using innovative ad formats that stand out and capture the attention of users. Additionally, using creative ad formats can help to differentiate an advertisement from other, more traditional ads, which can make it more memorable for users and potentially more effective at driving conversions.

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Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. What are Parallax Ads?

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Ad Tech Daily

MARCH 15, 2023

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice (..)

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Exchange Wire

SEPTEMBER 6, 2022

The post SAP Boosts Brand Awareness Using GumGum’s High Impact Ad Formats appeared first on ExchangeWire.com.

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Adweek

MARCH 21, 2024

To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it's shared.

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Exchange Wire

AUGUST 17, 2022

Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [.].

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Smarty Ads

JULY 21, 2021

As users are surrounded by more and more ads online, banner blindness becomes a real concern. However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes.

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Exchange Wire

APRIL 25, 2023

AdPlayer.Pro, an international provider of outstream video advertising solutions has expanded its outstream format portfolio with the new variation of Sticky video ads - Flexible Sticky. According to the company’s official announcement, the newly-released Flexible Sticky ad unit implies the video [.]

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Admixer

MARCH 23, 2021

This fact inevitably boosts ad growth. Let’s run through the best mobile ad types and formats. The post The Best Mobile Ad Types and Formats 2021: A Comprehensive Guide appeared first on Admixer.Blog. That means that almost 78% of all users daily appear online either via mobile web or in-app.

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VideoWeek

DECEMBER 15, 2023

In this week’s Week in Review: Vivendi is considering spinning off Havas, Channel 4 launches new streaming ad formats, and Netflix ad sales could reach $1 billion next year. The company said 15 brands trialled the new formats, resulting in an 81 percent boost in long-term brand recall.

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Exchange Wire

MAY 17, 2023

Almost 300,000 New Yorkers experiencing food insecurity fed for a day and 2,306 metric tonnes of carbon sequestered from the atmosphere through the restoration of mangrove forests and seagrass meadows.That’s just some of the social and environmental impact purpose-led ad [.]

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Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.

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VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. The Ad Innovation Accelerator will first launch in North America, and will roll out to other markets later in the year.

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