To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Love” campaign that targeted pet parents with mobile AR ads.
The campaign programmatically targeted pet parents across pet-related websites and forums, encouraging them to capture a “raw photo moment” with their pets that could be shared to social media. People could choose a colorful frame to surround their photo before sharing.
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