Smart-Hub

DECEMBER 21, 2023

It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform.

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Martech Series

MARCH 6, 2023

Advertisers benefit from both Sharethrough’s ad enhancement technology, as well as Adelaide’s attention metrics Sharethrough, one of the top global independent omnichannel ad exchanges, and Adelaide, a leader in attention-based media quality measurement, announced a partnership to offer attention-based curated inventory.

Machine Learning 86

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. million apps are available on the App Store and consumers are predicted to spend $33.9 Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served? Fast forward to 2023, when 1.96

Advertising 52

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? billion USD in 2023 to 1,496.2

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

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VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Ziggeo also has offices across North America, South America and EMEA, allowing Kargo to quickly expand its global video offering for both brands and publishers, the ad tech firm said.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. What factors will motivate viewers to watch ads on streaming? Premium streamers provide the inventory, price hikes increase the audience for ads.

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Digiday

JUNE 14, 2022

With interest in all forms of gaming advertising on the rise, hyper-casual mobile game developers are looking to assert the value of the advertising inventory within their product. mobile gaming ad revenues are projected to reach $6.26 In 2021, overall mobile gaming ad revenues increased by 34%. After all, U.S.

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Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?

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Cookies GDPR Mobile Ads Ad Tech 110

Basis

JULY 26, 2022

Understanding Programmatic Ad Buying. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video.

Ad Exchange 52

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. They are still used, but only for a small percentage of the premium ad segment. SmartHub's Features Have No Limits!

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Monetize More

NOVEMBER 28, 2022

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. In this post, we’ll take a look at some of the features that make Google Ad Manager so popular among publishers. What is Google AdManager?

Ad Server 52

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Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. However, you need to know more than the RTB definition to make the most of your ad exchange. Publishers offer their ad inventory via ad exchanges (or networks). How does it work? The highest bid wins.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech? form the adtech ecosystem.

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InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. Check out this video for a more detailed breakdown of omnichannel and niche DSPs.

Ad Exchange 52

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MNTN

FEBRUARY 3, 2023

Kristina Shepard, head of US brand sales at Roku, told Ad Exchanger, “We want to make sure brands can use our first-party data – including ACR [automatic content recognition] – to target their audiences and tie ad exposures to conversions and sales across different retailers.” of streaming video watching in Q2 2022 vs. 34.6%

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Martech Series

NOVEMBER 27, 2022

The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity.

Ad Server 93

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Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. But, there is another reason marketers are taking a fresh look at these technologies. What is adtech?

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Brid.tv

DECEMBER 14, 2022

So you’ve come up with a great idea for a mobile game. Ideally, you get to make money off of your mobile game app. In order to do that, however, you will first need to learn more about mobile game monetization. hide ] What Is Mobile Game Monetization? What Is Mobile Game Monetization? But what do you get?

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Basis

OCTOBER 27, 2023

Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store. For better or worse, it sure seems like those days are behind us for good. For better or worse, it sure seems like those days are behind us for good.

Advertising 52

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Smart-Hub

JULY 18, 2023

Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today. Dynamic Ad Delivery. What is Programmatic TV Advertising?

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Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? Here’s video created by Lotame – one of the leading DMPs in the market explaining what is DMP in this short video.

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Monetize More

NOVEMBER 15, 2022

The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. What Is Unified ID 2.0? The upgraded Unified ID 2.0 The upgraded Unified ID 2.0 Unified ID 2.0 explained .

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. Let’s learn what is Demand Side Platform (DSP) used by the advertisers to source the ad inventories from different publishers and effectively utilize their ad budget. What is a Demand Side Platform (DSP)?

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Monetize More

OCTOBER 18, 2022

A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon. Let’s take a look at some of the best video ad networks for 2022.

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SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. What Is a Demand-Side Platform (DSP)?

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Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). DSPs allow media buyers (i.e. Key Points.

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RevX

NOVEMBER 7, 2022

We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. The internet is a huge place with millions of ad inventories.

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InMobi

DECEMBER 9, 2019

To stay competitive, many pharmacies are increasingly leveraging automation and mobile app technology to provide a more engaging and personal experience for their customers. million consumer visits among leading pharmacy, convenience store and grocery brands in the U.S. The pharmacy space is a $312.6 billion market in the U.S.

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Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. SmartHub's Features Have No Limits! But what is B2B programmatic advertising?

Advertising 52

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InMobi

SEPTEMBER 3, 2019

5 Useful Applications of Mobile Advertising Research Surveys Mobile advertising research surveys and polls can be a great way to enhance your in-app ad campaigns and better understand holistically how your spending is impacting your bottom line. This is where ad recall surveys can come in handy.

Advertising 52

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InMobi

AUGUST 12, 2019

Data-driven advertising that drives real connections with today’s mobile-first consumers will only work when it’s powered by actionable customer insights. The goal is to power your digital advertising strategy with both first- and third-party data that yields actionable insights that can directly lead to positive consumer experiences.

Food 52

Food Mobile Ads Ad Exchange Advertising 52

OpenX

MARCH 18, 2022

TV is a powerful medium for making an impact, as 46% of consumers said they remember ads they saw while consuming CTV (a brand recall rate that’s 39% higher than other channels). CTV Democratizes a Powerful Medium. As a marketer, you can make a real impression (no pun intended).”. CTV has changed that equation in important ways.

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RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. What is Mobile Programmatic Advertising? But what is it, exactly?

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. The key platforms (i.e.

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