Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Ad Exchange Conversion Rate Click Through Rate 52

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. Affiliate Marketing.

SEO 52

SEO Affiliates Display Advertising Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. What are SSPs and Ad Exchanges?

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google ADX.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming. Take advantage of your share of this lucrative market.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Admixer

APRIL 30, 2020

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues.

Advertising 52

Advertising Display Advertising Audience Marketing 52

Brid.tv

DECEMBER 21, 2022

This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. AdMob is Google’s mobile ad network and the largest player in the market.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. Build Your Profitable Ad Exchange Business With Us! Declining Ad Revenue Economic factors or market shifts can lead to declining ad revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. The advertiser who wins the auction will have their ad displayed on the website.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

NOVEMBER 25, 2022

All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MobileAds

JANUARY 25, 2021

But, there are distinct differences between a typical versus a mobile ad server. What is the main difference between regular ad server and mobile ad server? For mobile display advertising , there are some things that an ad server must handle. Connected/certified in mobile ad networks and ad exchanges.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 4, 2022

European Commission opens investigation into possible anticompetitive conduct by Google and Meta, in online display advertising – European Commision. Ad Tech Vets Help Sharpen Ad Tech Regs; New Antitrust Bills Are Up In Congress – AdExchanger.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Common advertising and marketing use cases of a CDP. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Automatad Inc.

DECEMBER 1, 2023

These ads can be sourced through ad networks like Google AdSense or direct partnerships with brands relevant to fitness, generating revenue based on clicks, impressions, or actions. Today, we’re diving into the interactive realm of digital advertising — a landscape where your fitness website meets monetization in exciting ways.

Affiliates 52

Affiliates Video Ads Banner Ad network 52

Brid.tv

NOVEMBER 29, 2022

However, affiliate marketing is not the most stable stream of income. Let’s take a look at some of the best video monetization platforms on the market. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Clearcode

MARCH 13, 2023

Otherwise, they would jeopardize their contract or authority to display advertising to networks of screens. For this reason, the process of ad approval is maintained manually and can take up to a few days to complete. Mobile location data from ad exchanges and data brokers. Smart sensors and cameras.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Advertising Formats on SmartHub. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server 52

Ad Server Viewability Rich Media Banner 52

Ad Monsters

JUNE 29, 2022

Are those brands using their ad dollars to support the LGBTQ media companies that provide a voice for a community that is often underrepresented? The short answer is no, which is an age-old issue that the advertising ecosystem needs to address. Currently, they work with LGBTQ pubs like Revry and Pinkmedia.lgbt.

Ad Tech 98

Ad Tech Media Advertising Ad network 98

Monetize More

DECEMBER 28, 2022

That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape is also known as the Luma Landscape. How do Agencies fit in the Display Lumascape? Marketing & Data Services : Wunderman, web.com , Reprise Media.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

SEPTEMBER 23, 2022

“This is why we are ‘testing the market’,” said Rabe. French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6

eCommerce 59

eCommerce Media Ad Tech Entertainment 59