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Google Monetization Tools: Adsense, Admob, AdX – How to Choose product?

Admixer

It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […].

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Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Ad exchangers.

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

We will highlight some successful programmatic advertising campaigns, and provide programmatic advertising examples of how this innovative approach to advertising can drive results. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange.

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What is Programmatic Media Buying?

AdvertiseMint

Programmatic advertising operates on a sophisticated interplay of technology and real-time decisions. An auction process begins when a user visits a website with display advertising. The website sends the user’s information and the available ad space details to an ad exchange.

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Programmatic Advertising Explained: Terms, Elements, Buying Methods, Programmatic Monetization

Admixer

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues.

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Programmatic Ad Formats Mini-Series: Display

illumin

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.