Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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Basis

APRIL 25, 2024

While programmatic isn’t going anywhere—online programmatic ad spend growth will slow this year, but is still expected to increase YoY—some advertisers are investing more of their budgets into direct buying methods as a way to prioritize consumer privacy and brand safety, and to protect themselves against fraud.

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VideoWeek

FEBRUARY 26, 2024

Over the years, they’ve added more capabilities and figured out better optimisations and how to manage all of that, and a lot of it was tied to giving an individual user some form of identification, with a lot of use cases tied to the third-party cookie. It’s also building an ad server and an ad exchange inside the browser.

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Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. It’s good advice. Then, throw out the org chart.

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Marketing Conversion Rate MarTech Conversion 107

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

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Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. That’s why ad analytics are indispensable. They give publishers all the necessary insights into ad performance and audience behavior. most optimal placements, most favorable ad formats , relevancy, etc.).

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

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Martech

DECEMBER 27, 2023

She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. He added, “When it comes to managing LLMs, marketers will adopt advanced encryption and secure data storage practices to safeguard user information.

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Marketing Cookies MarTech Conversion 126

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

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The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Martech Series

MARCH 1, 2023

Through a new LiveRamp app available in Adobe Exchange, marketers will be able to activate their customer data on RampID via downstream activation partners including DSPs, SSPs, CTV destinations, and other premium publishers.

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Audience MarTech Marketing Advertising 79

Ad Monsters

DECEMBER 6, 2023

If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. After shutting down its SPP earlier this year, the legacy brand has been on a tear rolling out new features for the buy side to drive better results from their ad spend. Read on to learn more.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

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VideoWeek

SEPTEMBER 30, 2022

Advertisers are leaving Twitter due to their ads appearing alongside tweets trading child pornography, Reuters reported on Wednesday. Hours before the story came out, Twitter warned advertisers it “discovered that ads were running within Profiles that were involved with publicly selling or soliciting child sexual abuse material.”

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Ad Monsters

MAY 1, 2024

According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation. Eli Heath : Two reasons we cannot eradicate MFAs: Buyer time and resources and buyer KPIs. Yet, MFA sites are still going steady.

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Viewability Machine Learning CPC Ad Server 59

PubMatic

JUNE 27, 2023

Header bidding has become one of the best technical advances in programmatic advertising, allowing publishers to optimize their monetization by simultaneously offering inventory to multiple ad exchanges and ad networks. Another customer wanted to seamlessly increase revenue from desktop and mobile traffic.

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Header Bidding Ad Exchange Impressions Ad network 73

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Read more here.

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Martech Series

DECEMBER 14, 2022

Additionally, through providing value-added services for small and micro brick and mortar retailers, the Company aims to support more brick-and-mortar retailers and chain brands. ZW Data Action Technologies , Inc., ZW Data Action Technologies , Inc., Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima.

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Retail Food MarTech Marketing 83

Ad Monsters

MAY 2, 2023

Both Meta and Google have plans to use the tech in their ads business to pump up their ads businesses. What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? The existing ad tech industry wasn’t built for that.

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Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The company says that offering this as SaaS allows publishers to in-house their mediation without investing in tech talent and IT resources to create and maintain it. Publishers can white label Meson, using it as an in-house solution.

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Mobile Ads Ad Inventory ROI Ad network 90

Ad Monsters

JANUARY 4, 2024

AdMonsters spoke with five industry experts across the ad tech spectrum who dated to take a deep look into the crystal ball with us to share some privacy predictions for 2024. Is the ad tech industry ready to slay this dragon and thrive in a privacy-compliant world? In 2024, users’ data is under lock and key.

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Cookies Ad Tech Audience MarTech 105

Martech Series

AUGUST 1, 2022

The Application Programming Interface (API) incorporated in YouAttest Enterprise helps guarantee speed, safety and agility in the exchange of information between YouAttest and the resource that requires auditing. YouAttest Enterprise gives the company the ability to expand to millions of users and roles that connect to any resource.

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Brand Lift Healthcare MarTech Marketing 100

Advendio

JANUARY 30, 2023

Self-service portals are an innovative way to exchange information and successfully communicate with people that are critical to your business operations, such as customers or partners. Historically, ad sales teams have had to work alongside the ad operations team to ensure that a booked advertisement is successfully placed in the system.

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Communications Ad Ops Agency Advertising 85

Smart-Hub

NOVEMBER 6, 2023

In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads. Potential Inefficiencies: Direct advertising, particularly the traditional approaches like direct mail or telemarketing, can be resource-intensive.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Basis

JULY 26, 2022

Understanding Programmatic Ad Buying. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

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Ad Exchange Advertising Demand Side Platform Ad Inventory 52

YieldBird

JUNE 22, 2023

Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). How do Supply Side Platforms work?

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Gone are the days when human salespeople manually negotiated ad placements and prices for digital ads. Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). How do Supply Side Platforms work?

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Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. App developers, caught up in the uncertainty of interoperability, resources, and performance impact, brushed aside the task of proper user consent management. The IAB’s TCF 1.1

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent. Enter DSPs.

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Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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Martech Series

SEPTEMBER 8, 2022

Ad-tech veteran to elevate operations for Exchange, supply-side business units. Mike’s unbridled passion for growing business, growing technology and growing people will greatly complement what is an already ahead-of-the-curve set of technologies, assets and resources here at Verve Group,” said Sondhi.

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Healthcare Ad Tech MarTech Conversion 95

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. Jana Meron: There has been a lot of change in digital advertising and how we buy and sell ads over the last 15 years. Are all the ad units firing? SS: How so?

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Media Ad Server Cookies ROI 92

InMobi

DECEMBER 14, 2022

In true 2022 fashion, the ad tech industry has experienced celebrated highs and unprecedented lows. With ad spend down, acquisitions and mergers happening left and right, and privacy changes that upset the very foundations of our industry, many ad tech companies faced a sink or swim moment.

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Brid.tv

MARCH 4, 2024

Lazy Load Non-priority Pages – Publishers should delay loading for non-essential resources on their websites to improve load speed, reduce bounce rate, and lower energy consumption. Boost RPM with unlimited ad podding. we reduced 40% of our ad requests, saving 30-40 KB per load. to lower loading time and reduce energy waste.

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