The Ad Tech Blog

APRIL 1, 2024

Train the ad click prediction model using the loaded data with train_ad_click_prediction_model(data_frame). # Predict ad click probability for a new user profile using predict_ad_click(user_profile, model). Load the user data from a CSV file using load_user_data('path/to/user_data.csv'). #

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

MAY 31, 2025

According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews. The publisher reported a staggering 56% drop in click-through rates, as AI-generated answers directly satisfied user queries within search results.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

AdvertiseMint

SEPTEMBER 17, 2023

Click on “Continue” to complete the setup. Step 5: Create your first ad campaign. Now, you are ready to start creating TikTok ads. To create your first ad, click “Campaigns” in the left-hand menu, then select “Create Campaign.”

Fashion 52

Fashion Video Ads Food Education 52

InMobi

JULY 3, 2018

The InMobi report found that click-through rates for video ads are 34 percent higher than native ads and 56 percent higher than banners. Plus, between 2016 and 2017, video ad click-through rates improved 300 percent.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

NOVEMBER 23, 2016

This innovative ad format encouraged users to truly engage with the “The Samsung School of Rugby Video Series” and learn about the sport in a refreshing fashion. 2.61% of users exposed to the ad clicked to view and engaged with the video, exceeding the benchmark CTV rate of 2%. share rate.

Fashion 40

Fashion Ad Click Audience Video Ads 40

InMobi

OCTOBER 9, 2018

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. What technology is used to serve and then render an ad on mobile devices? This is another key question to full answer, as it’s crucial to ensure ads are served and rendered in a timely and efficient fashion.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52