The Ad Tech Blog

APRIL 1, 2024

Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy. Train the ad click prediction model using the loaded data with train_ad_click_prediction_model(data_frame). #

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

InMobi

OCTOBER 9, 2018

Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. What technology is used to serve and then render an ad on mobile devices?

Advertising 52

Advertising Ad network Ad Ops Demand Side Platform 52

AdvertiseMint

SEPTEMBER 17, 2023

These TikTok ads are ideal for brands looking to make a big impression right from the start. In addition, they are the best option for brand awareness and storytelling. Brand takeover ads. TikTok’s brand takeover ads are like a VIP ticket to grab users’ attention.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52