Ad Click Banner Brand Awareness Fashion 
InMobi
OCTOBER 9, 2018
Goals could range from brand awareness, i.e. reaching as many relevant people as possible looking at their ads, to driving a specific action like a mobile web landing page visit or an app download via a particular app store. App publishers need to consider how ads affect app usage, while also maximizing earnings.
Single Grain
JUNE 5, 2023
Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.
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