MNTN

NOVEMBER 14, 2023

And while we don’t have any way to see into the future (yet), we do have insights from 2023 to help us envision some upcoming trends. Learn more about MNTN VIVA here. The answer is Performance TV , which is something we know a little about. Watch the full webinar here to learn more about the 2024 trends to look out for.

Conversion 52

Conversion Audience Advertising Marketing 52

MNTN

MARCH 10, 2023

Finance about the live show ahead of its release. JIC’s Criteria for Premium Cross-Platform Video Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. The post What Live Streaming Tells Us About Connected TV’s Evolution appeared first on MNTN.

Fashion 52

Fashion Finance Entertainment Advertising 52

Digiday

FEBRUARY 11, 2024

With four of the Big Six holding companies having released their 2023 financial results (still waiting on Dentsu and Havas), it’s safe to say that Publicis and Omnicom fared better last year than IPG or WPP.

Media 76

Media 76

Martech Series

DECEMBER 18, 2022

Ever wondered what people are talking about? Google, YouTube, Twitter and other major players keep tracking of what people watch, search and talk about online. The post Trends Are About to Get Even More Interesting in the US and Latin America With This Brazilian-Made Insights Platform appeared first on MarTech Series.

Machine Learning 88

Machine Learning MarTech Conversion Marketing 88

Digiday

SEPTEMBER 24, 2023

With all the AI hearings happening in Congress and around the world, it can be tricky keeping track of all the discussions about AI’s potential risks and rewards — let alone how to regulate it. During a hearing held by British Parliament last week, Peter Waggett, IBM’s U.K.

Media 73

Media Marketing 73

Digiday

DECEMBER 1, 2022

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos.

Marketing 83

Marketing Food Audience ROI 83

Relevant-Digital

DECEMBER 27, 2022

Relevant Yield is provided by a Nordic-based company Relevant Digital for the need of online publishers and networks to take control and grow their advertising revenues in an innovative and futureproof way.

Header Bidding 52

Header Bidding Advertising 52

Adweek

FEBRUARY 20, 2024

Let's talk about consent. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Because consent is a.

Marketing 327

Marketing Retail Media Advertising 327

More About Advertising

DECEMBER 15, 2019

Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year feeling that the press (and maybe even the public) cares about what it makes. Brands spend big at Christmas, but the festive season brings changes not just in spend, but in advertising style. This is.

Advertising 59

Advertising Finance Agency 59

Digiday

DECEMBER 14, 2022

. “It feels to many people like the world is stumbling from one crisis to another, and when you look at things like inflation and the supply of energy, people are sort of existentially worried about where the world is going,” said Mark Curtis, head of innovation at Accenture Song.

Media 71

Media Marketing Advertising 71

Adweek

JANUARY 22, 2024

The ladies of Broad City are back together--and here to give us all a "gut" check about pooping--in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended.

285

285

Adweek

NOVEMBER 29, 2022

The metaverse is still something many of us struggle to understand. Thanks to creators who are teaching us more about it, like Michael Le, we're starting to put the pieces of this complex puzzle together. Le is known for making dance videos and trend-centric content with his family on platforms like TikTok. Now he's ready.

315

315

Adweek

DECEMBER 12, 2023

In this episode of Brave Commerce, Andrea Sengara, head of marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about alcohol branding.

Marketing 251

Marketing eCommerce 251

Adweek

NOVEMBER 14, 2023

Sport is about passion, improvement and victory. In this episode of The Speed of Culture, Michael Shaw, vice president of marketing of the Miami Dolphins, joins Suzy founder and CEO Matt Britton to give us a behind-the-scenes look at how sports teams compete not just in the game, but also in their marketing efforts to.

Marketing 255

Marketing 255

Seth Godin

APRIL 2, 2024

Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. And if you’re worried about the customer instead of your quota, making a sales call is easier too. Fear is self-focused.

126

126

AdExchanger

MARCH 28, 2024

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday.

Marketing 120

Marketing Advertising 120

Adweek

JANUARY 19, 2023

What elements need to go into it, and what can it do for us? Let's Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let's Talk about Brand, master "business storyteller" Park Howell joins host Christine Gritmon. We all think we know what a "story" is--but what is a brand story?

256

256

Adweek

OCTOBER 18, 2022

While most of the headlines last week about the planned $25 billion Kroger and Albertsons supermarket merger were about antitrust regulatory hurdles, us marketers were investigating it from a different angle. Namely, what would it mean for retail media?

Retail 272

Retail Media Marketing Advertising 272

Adweek

JANUARY 17, 2023

We all have brands we love and admire, but what is it about them that makes us keep going back? A catchy slogan can help, but one of the keys to brand loyalty is how the brand is able to convey its messaging and share what it is about. Branding allows a company to share.

243

243

Adweek

MARCH 17, 2023

Silencing the doubting voices within us and around us so that we can forge our own path. Let's Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational. So much of personal branding involves getting out of our own way. Surrendering to the greater reality of who we are and what we're meant to do.

202

202

Ad Monsters

APRIL 5, 2024

While the US can learn much from the EU’s privacy compliance regulations, Compliant CEO Jamie Barnard says the US is not far behind our friends across the pond. At the beginning of the year, we covered Compliant’s US Publisher Compliance Index which revealed that 90% of US Publishers share consumer data without consent.

GDPR 106

GDPR Impressions Machine Learning Viewability 106

Ad Monsters

APRIL 23, 2024

Since chatting with Elizabeth Herbst-Brady in October, everyone has been talking about Yahoo’s DSP nonstop. The hype isn’t going away anytime soon, as Adam Roodman, SVP of Product Strategy told us directly, that more announcements will come this year. They are very excited about it.

Advertising 105

Advertising A/B Testing Conversion Audience 105

The Ad Tech Blog

JULY 19, 2023

The Email Tax and the Hourly Toll The reality for many of us is that email is a necessary evil. An AI agent could save us an immense amount of time by summarizing, categorizing, and drafting responses. Think about your own field of work. However, it’s not just about the raw tech.

244

244

The Ad Tech Blog

JULY 26, 2023

How about the possibility of having a Chief ChatGPT Officer on board? ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating chat-based services. Yes, you heard it correctly.

241

241

Adweek

JANUARY 20, 2023

Advertising plays a major role in shaping how we interpret and experience the world around us. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when. That makes the people who create it powerful--and the people who teach them even more so.

Advertising 254

Advertising 254

Adweek

JUNE 22, 2022

Stories about the financial misconduct of companies are ever more common, but you might not have heard about the most scandalous retail pharmacy chain of all time: Phar-Mor.

Retail 246

Retail 246

Martech

APRIL 11, 2024

Higher-ups want us to do more with less (efficiency). But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. They should not inundate us with every shiny new tool, AI or otherwise.

Marketing 133

Marketing Manufacturing Pop-Up Conversion 133

More About Advertising

NOVEMBER 30, 2016

For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for having it was the benefit it offered to other parts of the empire, most notably.

Ad Tech 76

Ad Tech Finance Media Advertising 76

More About Advertising

JULY 4, 2017

Sir Martin Sorrell has been musing about Cannes, awards and all the rest of it following Publicis Groupe’s decision to pull out of all awards next year and here he is advising The Drum. Amidst the name dropping and how much WPP spends on media, New York seems to be his favoured alternative but that.

Media 40

Media Finance Agency Advertising 40

Seth Godin

APRIL 4, 2024

This simple shift gives us power and authority over our narrative. It helps us avoid wasting time on wishes and ever more ornate arguments about our version of things. It’s far more predictable and reliable to simply take it ourselves. At least that way, we can do something with it.

103

103

Seth Godin

FEBRUARY 3, 2024

“Why did the chicken cross the road” tells us a bit about jokes. It’s a joke about jokes. The first half is a setup, reminding us that an absurd question creates tension, which is then relieved by the punchline. And so we sit, empty, unsure about what happens next. The egg came first.

Conversion 93

Conversion 93

More About Advertising

APRIL 16, 2024

Heineken and US fashion brand Bodega want us to stop scrolling and start living. For people who don’t manage to get their hands on one of the devices, an app will launch … The post Dialling up nights out: Heineken launches the dumb phone first appeared on More About Advertising.

Fashion 69

Fashion Advertising Agency 69

More About Advertising

APRIL 2, 2024

KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.

Media 105

Media Entertainment Impressions Agency 105

More About Advertising

APRIL 7, 2024

Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data newcomer to challenge the hegemony of Google and Facebook owner Meta in the $270bn US digital ad market. Facebook and Google currently control about 47%.

Retail 64

Retail Media Cookies Advertising 64

Seth Godin

MARCH 30, 2024

Boyle’s law helps us realize the same thing about any gas in the physical world. The pressure is related to the volume… If you’ve found a way to make a living, the challenge in making a life is to find the guts to think about the size of your work container. That’s not easy. It comes with trade offs.

114

114

More About Advertising

JANUARY 24, 2024

Mother has suffered a setback in the US with retailer Target ending a relationship that goes back to 2004. At this time, we’ve decided to end our … The post Setback for Mother US as Target ends 20-year relationship first appeared on More About Advertising. Mother has laid off a number of employees.

Retail 105

Retail Advertising Finance Agency 105

Seth Godin

JANUARY 3, 2024

But only if you need us. Purple.space is six months old, and there are about a thousand of us now. It was an experiment, now it’s a useful tool. When we belong to a group that sees us, respects and is counting on us, the best sort of peer pressure arises. We need you if you need us.

91

91