Chief Martech

MARCH 22, 2022

“One of the things that doesn’t get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the organization.” ” In a recent interview I had with Anita Brearton, CEO of CabinetM , this was one of the points she was most animated about.

MarTech 112

MarTech Marketing 112

Martech

MARCH 20, 2023

Dig deeper: AI is used in marketing by two thirds of B2B orgs, Forrester finds 2: Be brief. One of the great things about ChatGPT is that it understands normal language. While you can use everyday language, knowing what it uses gets you thinking about what ChatGPT responds to. Get MarTech! Do not say please or thank you.

MarTech 98

MarTech Marketing 98

Martech Series

OCTOBER 11, 2022

now integrates with Microsoft Teams meetings, allowing meeting attendees to learn more about the people they are meeting with, such as their skills, project teams, interests, work location, name pronunciation, and more. Visualize & navigate an entire enterprise org chart. Sift for Teams V2.1 Director, Teams & M365 Platform.

MarTech 78

MarTech Marketing 78

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. The first is the booming complexity of the martech landscape. So far, everyone has shared with me that they’re super-excited about being in a room where they don’t have to explain what they do.

MarTech 107

MarTech Conversion Cookies Marketing 107

Martech

NOVEMBER 21, 2023

Then, throw out the org chart. Remember to emphasize that removing sacred cows isn’t about blaming the past but righting the present and preparing for the future. Encourage everyone to voice their concerns and doubts about the effectiveness of certain initiatives. Start by initiating a conversation within your direct team.

Marketing 113

Marketing Conversion Rate Conversion MarTech 113

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. The post G2 adds high profile new ABM integrations appeared first on MarTech. Why we care. Learn more here.

ROI 108

ROI MarTech Marketing Audience 108

Chief Martech

JUNE 15, 2023

I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. But first, I want to emphasize that I’m not just talking about software platform ecosystems. Many partnership teams report into sales or marketing or the broader revenue org.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Martech

JUNE 8, 2023

In the wave of new generative AI products and features for martech applications unleashed since OpenAI’s launch of ChatGPT, it’s easy to forget the history of chatbots in customer service. Take our brief 2023 MarTech Replacement Survey Generative web content. Get MarTech! Are you getting the most from your stack? Data payload.

Communications 110

Communications MarTech Conversion Marketing 110

Martech Series

MARCH 7, 2023

Marketing Technology News: 5 Influencer Marketing Predictions for 2023 The post Vonage to Showcase Innovations Driving Customer Engagement at Enterprise Connect 2023 appeared first on MarTech Series.

Communications 80

Communications Conversion MarTech Marketing 80

Martech

OCTOBER 5, 2021

This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. More from the MarTech Conference >> Making the case for funds. Competition can also come from within the org. Read next: Real Story on MarTech: The new stack. 5 ways to improve on-site search. Impacting CLV.

Marketing 107

Marketing MarTech Manufacturing ROI 107

Martech

NOVEMBER 1, 2021

“Consumers begin their journey with the tool that many of us use tens or hundreds of times a day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. He’s talking about search engines and search engine optimization. Thus, the connection to revenue becomes really clear.”.

SEO 129

SEO Education MarTech Marketing 129

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Marketing 119

Marketing Account-Based Advertising Retargeting MarTech 119

Martech

NOVEMBER 17, 2022

“You have to be able to work with third-party providers or make sure that you have a robust first-party internal identity resolution strategy to be able to confidently resolve and standardize your zero- and first-party data,” said Kelly Leger, managing director for Deloitte Digital at The MarTech Conference. Get MarTech! In your inbox.

Cookies 107

Cookies MarTech Communications Advertising 107

Martech Series

AUGUST 16, 2022

Director, Business Development at DigiCert talks about the various digital security threats that marketers and brands are faced with today and what best practices can enable better brand protection measures for B2B marketers: _. Welcome to this MarTech Series chat, Dean, tell us more about yourself and your role at DigiCert….

MarTech 83

MarTech Marketing Advertising 83

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. During this time, I was thinking daily about how the power and speed of an in-memory cloud database would change the world.

MarTech 93

MarTech Marketing SEO ROI 93

Martech

MARCH 2, 2022

Benioff made clear that his optimism about digital transformation is tempered by world events, including the Russian invasion of Ukraine and the ongoing pandemic. About a year ago, when vaccines were rolling out in the U.S., The post Salesforce talks about remote working and events in its earnings call appeared first on MarTech.

Marketing 104

Marketing MarTech 104

Martech

JULY 20, 2021

“Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. These roles come from software development, but they also can be useful in martech. “A

Marketing 110

Marketing MarTech 110

Martech

JULY 29, 2021

And the cost of producing website content is 62% less than traditional marketing and it generates about three times the leads.”. An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference. Identify the purpose for a refresh.

Conversion 110

Conversion Communications MarTech ROI 110

Martech Series

FEBRUARY 23, 2023

EPAM to Host Telco Panel Session Title: Sustainable & Profitable Telco: An Oxymoron or Your Org’s Destiny?

MarTech 85

MarTech Education Entertainment Media 85

Martech Series

JUNE 23, 2022

Built to work with both streaming and offline footage, the VisualCortex platform applies machine learning models to video content, enabling organizations to produce analyzable data streams about defined objects and actions. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Machine Learning 86

Machine Learning Real Estate MarTech Retail 86

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Learn more here.

Marketing 109

Marketing Audience Machine Learning MarTech 109

Chief Martech

JUNE 4, 2023

If you want to understand the enormous power of ecosystems — and if you’re in martech, this may be the most important topic of your career — there’s a true masterclass in the subject playing out in front of us. Sharks, in comparison, kill about 10. In my opinion, generative AI will be all about the ecosystems.

MarTech 114

MarTech Marketing Audience 114

Martech

SEPTEMBER 27, 2021

The anticipated interconnectedness of marketing, sales and services in the CX space would also call for an effective data strategy that allows customer data to be moved fluidly within the org. More from the MarTech Conference >> CDP activation. “We Value data privacy to build customer trust. Snapshot: Customer Data Platforms.

MarTech 115

MarTech ROI Cookies Marketing 115

Kevel

JULY 13, 2022

James sat down with Paulo Cunha, Velocidi's CEO, for a conversation about all things acquisition, the state of adtech and martech, and hopes for the future. Then, as I got to know Paulo, I realized we're very similar in how we thought about the market. JA: What are you most excited about? PC: Doing that exactly.

Conversion 52

Conversion Shipping Retail Machine Learning 52

Martech Series

JUNE 21, 2022

The concept of a clean-sheet marketing opportunity is often talked about but seldom more than industry speak designed to push the creative boundaries around existing concepts. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. Do your research, but be your own inspiration.

Marketing 88

Marketing Education Audience MarTech 88

Chief Martech

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that.

MarTech 68

MarTech Shipping Marketing Audience 68

Martech

DECEMBER 29, 2021

2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone. The post 2022 Predictions: Data strategy and privacy appeared first on MarTech.

Cookies 123

Cookies Retail Communications Conversion 123

Martech

JULY 14, 2022

“Some of you are trying to sell to giant multinationals that have hundreds of thousands of people and billions of dollars of revenue, and some of you are small and are selling to smaller companies,” Canare said, speaking at The MarTech Conference earlier this year (scroll down to watch the session). You have to sell to them differently.

eCommerce 122

eCommerce Conversion Marketing Education 122

Martech

OCTOBER 14, 2021

Problems with orchestrating processes across multiple tools aren’t limited to lead management, either: If you work in RevOps, you’ve certainly earned some battle scars when trying to make the litany of software tools across your go-to-market org play nice. The Foundation: A lead processing pipeline workflow.

ROI 114

ROI Marketing MarTech 114

Martech

JANUARY 26, 2024

Enter the email strategy assessment — the perfect cross-functional exercise to evaluate the successes and weaknesses of your email program org-wide. Remember — your goal is to identify org-wide trends, opportunities, weaknesses and threats. This section is about finding out what you know and what you don’t know. In your inbox.

A/B Testing 130

A/B Testing GDPR MarTech Marketing 130

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Think about data sharing as the future of how you want to leverage data,” Subramanian explained. “It’s

MarTech 123

MarTech Marketing 123

Martech

SEPTEMBER 15, 2021

Brinker closed Day 1 of MarTech with a keynote addressing this growth in software applications and the transition to digital-first operations that affects how all of us do our jobs. Download this year’s MarTech Replacement Survey (no registration needed). That’s actually growing even faster than the data in the world.”.

MarTech 107

MarTech Machine Learning Marketing 107

Martech

MARCH 25, 2024

So what secrets do MEMOs know about how to break down silos and foster an environment of seamless cross-functional collaboration? And be intentional about creating forums for pods and individuals to sync up regularly. Dig deeper: Unifying the C-suite: A roadmap for CMO-CTO partnerships Get MarTech! Secret 1: Pods FTW!

Marketing 110

Marketing Communications MarTech Conversion 110

Martech

JUNE 8, 2022

“The tech that will be the foundation of the metaverse – including immersive games, VR headsets, 3D meeting rooms and more – is already being used for business, regardless of the fact that there’s no ‘metaverse martech stack’ at this time,” Savage said. The post How B2B marketers can leverage the metaverse appeared first on MarTech.

Marketing 135

Marketing Audience MarTech Retail 135

Martech

AUGUST 15, 2023

We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference. “We We needed to be smarter about who we’re acquiring, and acquiring them more cheaply,” said Miles. “A Register for The MarTech Conference here. Get MarTech! In your inbox.

Communications 96

Communications MarTech Marketing Advertising 96

Martech

OCTOBER 27, 2021

based Dennis Publishing, at our recent MarTech conference. More from the MarTech Conference >> Change management. “I I would say that we spend a lot of time talking at the strategic level with the whole business about what we were trying to achieve,” said Wootton. “So How to move to a first-party data marketing strategy.

MarTech 117

MarTech Audience Affiliates Marketing 117

Martech

OCTOBER 9, 2023

But what about the slight dip in orgs that are using them? appeared first on MarTech. The CDP Institute admits that the pool of respondents who are users (79) is probably too low to draw too many far-reaching conclusions this year. The post Are marketers cooling on CDPs?

Marketing 117

Marketing MarTech 117