Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Here's How Rankings and Conversions Complement Each Other. Urban Outfitters is one of a growing number of retailers that allow their customers to check out as guests.

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Martech Series

JUNE 1, 2022

retail websites, including Safeway, Vons, Jewel-Osco, and Shaw’s. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”.

Retail 97

Retail A/B Testing MarTech Conversion 97

Single Grain

MAY 11, 2025

As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? According to the VWO Blog, 77% of firms globally conduct A/B testing on their websites, signaling widespread adoption of this core CRO strategy.

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

illumin

FEBRUARY 19, 2025

Perks and programs are a great way to build retail existing and attract new customers. These referrals can come from social media, online reviews, or even in-person conversations. illumins email integration makes it easy to integrate email marketing into your customer journeys. Leverage loyalty Customer loyalty is king in 2025.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

JUNE 18, 2024

Here’s how you can ensure your email content converts: Craft subject lines that captivate Your subject line is the first impression — make it powerful: Be specific: For instance, a sports equipment retailer might use “Slash 20% Off Triathlon Gear This Weekend Only!” ” vs. “Exclusive Running Tips Just for You!

A/B Testing 121

A/B Testing Communications Audience Conversion 121

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. Drive actual conversions? Use A/B testing, trackable links and promo codes to evaluate effectiveness. But trait transfer is a double-edged sword. Take Kanye West and Adidas, please. The lesson? Their secret?

Fashion 95

Fashion A/B Testing Audience Marketing 95

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Ensure this content is optimized for search so it’s easily discoverable.

Conversion 69

Conversion Conversion Rate Click Through Rate A/B Testing 69

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Card sorting.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. What is B2C marketing automation?

A/B Testing 116

A/B Testing Marketing Machine Learning Retail 116

Martech Series

JUNE 16, 2022

Retailers Can Now Predict When to Text Shoppers — And Exactly What They Need to Receive — with Bluecore Mobile. Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile.

Marketing 98

Marketing Retail A/B Testing Communications 98

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. Specifically, it let them avoid the inventory glut that plagued other retailers. Let’s say that your team wants to run an A/B test on a key part of the conversion funnel. It shouldn’t be this way.

ROI 97

ROI A/B Testing Retail MarTech 97

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech Series

JUNE 13, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. It will also strengthen our prospects to establish ourselves as the leading experimentation platform for Asian businesses looking at expanding their horizons in conversion optimization. Emerging Digital Marketing….

A/B Testing 105

A/B Testing MarTech Retail Marketing 105

Martech

JUNE 26, 2024

Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

A/B Testing 119

A/B Testing Machine Learning Cookies Electronics 119

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. 5 Important Landing Page Elements You Should Be A/B Testing.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Ad Monsters

MAY 27, 2024

Today, video format is the most popular option, although OOH usage is growing in retail and other industries. The company wanted to attract new customers, but the conversion rates were low. The better you describe the audience, the higher the engagement and conversion rates. Data on total views, conversions, impressions, etc.,

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Martech

JUNE 29, 2022

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. Optimize is an A/B testing and personalization tool. What about the middle?

Media 116

Media A/B Testing Conversion Audience 116

Lemonads

JULY 22, 2021

Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results. We’ll also go over 10 different ways you can use session replays to improve conversion rate optimization.

Conversion Rate 52

Conversion Rate Conversion Affiliates A/B Testing 52

Martech

NOVEMBER 6, 2023

Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Move into verticals.

Marketing 129

Marketing ROI A/B Testing Conversion 129

Single Grain

MAY 5, 2025

These principles translate directly into improved conversion rates and reduced bounce rates. According to Hoefer Welker, 65% of architectural firms use VR and AI to test geometric balance before construction. Test and measure : Implement A/B testing to compare user engagement with different geometric arrangements.

Communications 52

Communications Conversion Rate Click Through Rate A/B Testing 52

Single Grain

OCTOBER 19, 2022

3% of e-commerce website visits result in successful conversions. The culprit for such underwhelming conversion rates is usually poor design and optimization of product pages. 10 Easy Product Page Design Strategies That Will Boost Your Conversions. That’s where the actual purchasing decisions take place. However, only 2.5%-3%

Conversion 59

Conversion Pop-Up Conversion Rate A/B Testing 59

Martech Series

JANUARY 6, 2023

The key to personalization is experimentation, understanding what creative elements appeal to different kinds of people, mixing and matching those elements until the right combinations of elements and audience emerge (not as time consuming as you might think), and continually a/b/… testing throughout the campaign.

Retail 98

Retail A/B Testing Audience ROI 98

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Alongside Brand Lift Live, additional platform insights examine the incremental reach of campaigns across web and CTV and the downstream contribution these brand activations deliver to performance campaigns and conversions.

Brand Lift 98

Brand Lift Advertising Marketing Viewability 98

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. From these conversations, I discovered some true approaches to innovation and a humble approach to what they were doing.

MarTech 125

MarTech A/B Testing Conversion Marketing 125

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Monetize More

MAY 8, 2023

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. Maximize conversions bidding, Target CPA, or Target ROAS can be used to optimize campaign bids to media marketing objectives. Measure incremental impact with Conversion Lift experiments.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech Series

DECEMBER 23, 2022

in 2021, US retail internet sales will decline dramatically throughout the holiday season. Despite this decline, total retail holiday season sales are expected to increase from 6.2% Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website.

Conversion Rate 97

Conversion Rate Retail Brand Awareness Conversion 97

Martech

JUNE 12, 2024

Pega has a lot of experience, for example, doing retail loan origination for banks. If you give people something to react to, you’re now having much more tangible conversations. .” Since Blueprint is a genAI tool for developing plans for apps, it must be trained on something. ” Think EY, Infosys, Accenture.

Marketing 126

Marketing A/B Testing MarTech Finance 126

Martech

DECEMBER 15, 2022

But 43% of consumers are poised to switch retailers to get better prices. Another consideration: Browse abandonment is an activity that’s farther away from a conversion than its cousin, the cart-abandonment email. It could lead to sales (or whatever conversion you want), but that’s a beneficial side effect.

A/B Testing 102

A/B Testing Conversion MarTech Retail 102

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Retail taking priority Retail has been the largest ad spending vertical in 2023, accounting for 27.9%

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? The downside, as media buyers know, is that this fragmentation makes it difficult to track conversions.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Single Grain

FEBRUARY 23, 2024

Optimize Landing Conversions Understanding PPC Landing Pages PPC landing pages are what makes or breaks most online advertising campaigns. They are the conversion engines that turn traffic into valuable actions, such as sales, sign-ups or downloads. Well-designed landing pages can significantly increase conversion rates.

A/B Testing 52

A/B Testing Conversion Rate Conversion Pop-Up 52

Single Grain

JUNE 7, 2023

For one thing, online retailers typically have a significantly more extensive inventory to promote than their counterparts in, say, SaaS or the local small business market, meaning strategic decisions need to be made about what to promote and how.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Native Advertising Conversion Rate 97