Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Marketers must still provide strategy, creativity and an understanding of audience psychology. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai Processing.

MarTech 99

MarTech A/B Testing Retail ROI 99

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

A/B Testing 119

A/B Testing Control Group Marketing Conversion Rate 119

Martech

NOVEMBER 8, 2024

Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. Processing.

A/B Testing 127

A/B Testing Marketing Communications MarTech 127

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing.

A/B Testing 138

A/B Testing eCommerce Banner MarTech 138

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics.

Click Through Rate 123

Click Through Rate A/B Testing MarTech SEO 123

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 116

Conversion Rate A/B Testing Conversion MarTech 116

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. Target users in Kameleoon based on their likelihood to purchase or churn using GA4’s predictive audiences.

A/B Testing 98

A/B Testing MarTech Audience Conversion 98

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: What is the R programming language, and how is it used in marketing? Give it a try. Processing.

A/B Testing 123

A/B Testing Marketing Conversion Rate ROI 123

Martech

APRIL 23, 2025

Tool tip: Use DALL-E 3 inside ChatGPT to generate branded, audience-specific images. ’ Audience: B2B tech marketers. Pro tip: Build a swipe file of your brand’s best-performing visuals and use them to train your team or agency on what your audience responds to. Style: dramatic, eye-catching, emotional.”

A/B Testing 127

A/B Testing Audience Conversion Marketing 127

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 66

MarTech A/B Testing Marketing Conversion Rate 66

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 118

A/B Testing eCommerce Fashion Conversion 118

Martech

DECEMBER 9, 2024

It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. Dig deeper: How marketers can go beyond random acts of AI and why they should Shifting the narrative: From tools to outcomes Ultimately, using AI or any martech tool is not about producing more content but producing better content.

A/B Testing 118

A/B Testing MarTech Conversion SEO 118

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 106

A/B Testing Marketing SEO Education 106

Martech

DECEMBER 19, 2024

Design choices should meet accessibility standards to make your CTAs usable for all audiences. These approaches strengthen the relationship between your brand and your audience. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B Testing 124

A/B Testing Pop-Up Click Through Rate Conversion 124

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. View the complete email here.

A/B Testing 120

A/B Testing Clickbait Conversion Impressions 120

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. The post Bluecore moves into experimentation appeared first on MarTech.

A/B Testing 72

A/B Testing Pop-Up Conversion Rate Retail 72

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 117

Conversion Rate Click Through Rate A/B Testing Communications 117

Martech

DECEMBER 12, 2024

This helps further segment your audience and understand how each customer uses both platforms. You can shuffle this around to better suit your brand and target audience, just as long as you maintain a knock-out one-two combo. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience.

Marketing 115

Marketing Pop-Up A/B Testing ROI 115

Martech

SEPTEMBER 11, 2024

Robust martech stacks support marketing and are barely used outside of marketing team goals. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. A/B testing. Sales is in charge of closing opportunities — and sometimes in charge of renewals. Processing.

A/B Testing 112

A/B Testing MarTech Marketing Communications 112

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results.

Machine Learning 131

Machine Learning Click Through Rate A/B Testing Conversion Rate 131

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most controllable growth lever if you know how to use it strategically. Once you do, you can see the possibilities of using that audience as your testing lab.

Conversion 97

Conversion A/B Testing Education Audience 97

Martech

APRIL 3, 2025

While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 112

Conversion Brand Awareness ROI Click Through Rate 112

Martech

MARCH 11, 2025

Adapting your content strategy based on actual results is a powerful way to listen to your audience. The pitfalls of over-familiarity Many martech vendors have assured us that bland, non-personalized messaging will soon be a thing of the past if we just sign the contract. The content was too far ahead of their current reality.

A/B Testing 103

A/B Testing Conversion MarTech Audience 103

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. A/B Testing Performance. Consumer engagement rankings.

MarTech 98

MarTech A/B Testing Conversion Rate Marketing 98

Single Grain

JUNE 13, 2025

AI scoring evaluates the effectiveness of ad creatives based on factors like specific design elements, historical data, and audience engagement. This is a step up from typical testing; traditional A/B testing costs companies thousands in wasted ad spend and weeks of optimization cycles. AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

Martech

APRIL 9, 2025

Brand fit is about alignment not just in aesthetics or audience size, but in deeper brand values and personality traits. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. Use A/B testing, trackable links and promo codes to evaluate effectiveness.

Fashion 95

Fashion A/B Testing Audience Marketing 95

Martech

JUNE 16, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This includes A/B testing and optimizing landing pages to improve performance. appeared first on MarTech.

Conversion Rate 66

Conversion Rate A/B Testing Brand Awareness SEO 66

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers. The top features of Unless include feature management, A/B testing, and website personalization.

A/B Testing 122

A/B Testing eCommerce Audience MarTech 122

Martech

OCTOBER 23, 2024

Organizations typically rely on cross-functional teams spanning marketing, product, engineering and sales to build a personalization infrastructure, which also relies on data systems and martech tools. Also, make sure the platform enables a holistic view of the customer and allows you to efficiently manage your audiences.

ROI 122

ROI A/B Testing Machine Learning Shipping 122

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: How are marketers using ChatGPT’s Operator function? Give it a try. Processing.

Marketing 82

Marketing A/B Testing SEO Conversion Rate 82

Martech

OCTOBER 18, 2024

Target audience descriptions. Using an AI for this is more cost-effective than using a real person, and it allows us to create a feedback source based specifically on our target audience. For this use case, generative AI gave me feedback from my target audience to optimize my campaign as we developed it. Pricing details.

Marketing 135

Marketing A/B Testing Entertainment Audience 135

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. If a system allows for keyword ranking, it helps to know which ones are most relevant to the target audience. Get MarTech! In your inbox.

MarTech 102

MarTech A/B Testing Finance Brand Awareness 102

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Get MarTech! In your inbox.

A/B Testing 106

A/B Testing Conversion Rate Conversion MarTech 106

Martech

MAY 8, 2025

Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. The platform streamlines the media buying process through audience and inventory discovery, forecasting, curation, activation and performance optimization. Textellent introduced a two-way integration with ActiveCampaign.

MarTech 84

MarTech Conversion ROI A/B Testing 84

Martech

MAY 1, 2025

Testing your value proposition requires a controlled, measured process. Test one variable at a time. Run it in a channel where you can isolate impact and quickly get a real signal from your audience. You can target specific segments of your ICP and test copy in real time without broadcasting it across your full market presence.

A/B Testing 114

A/B Testing Marketing ROI Audience 114

Martech

JANUARY 23, 2025

Why is this audience segment suddenly buying five times more toothpaste than the average customer? Heres what well try next: A/B testing three new styles to re-engage subscribers. The post How to promote data literacy in your marketing team appeared first on MarTech. Whats the ROI of this campaign? Processing.

Marketing 123

Marketing A/B Testing ROI Conversion 123